Thought Leadership

Opinion / Online

What hotels need to know about evolving metasearch distribution trends

By Fornova | July 27, 2018

Metasearch engines hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and... Read More

Opinion / Technology

How online payment trends are impacting the travel industry

By Morten Larsen - Booking.com | July 25, 2018

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options - primarily credit cards and bank transfers - to make bookings over the internet, they now... Read More

News / Online

Travel startups - pick your battles against the powerful wisely

By Alex Bainbridge - Autoura | July 19, 2018

The Phocuswright Conference in November this year comes at a point in the travel and hospitality industry life-cycle where challenger startups from 15-20 years ago are now the global incumbents. Read More

conversational hospitality op-ed Benbria

Opinion / Technology

We need to talk: Conversational hospitality and the guest experience

By Jordan Parsons - Benbria | July 18, 2018

In 2016, Chris Messina, the inventor of the hashtag, published a post on Medium dubbing a new trend called “Conversational Commerce.” Read More

Opinion / Online

Google triggers new AdWords update: What are the implications for hotels?

By SiteMinder | July 6, 2018

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More

Opinion / Distribution

Day of the independents - why chains are seeing tech-savvy competitors celebrate

By Sue Spinney - Expedia Group | July 5, 2018

As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels. Read More

News / Technology

Alexa For Hospitality is a seminal moment in the industry (despite challenges)

By David Berger - Volara | July 4, 2018

The launch of Alexa for Hospitality is a seminal moment for hoteliers, as well as the ecosystem of vendors that serve them. Read More

Opinion / Distribution

Everything hotels need to know about calculating direct sales

By Cesar Lopez - Mirai | July 3, 2018

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without knowing its cost? Read More

Technology and customer experience analysis

News / Technology

Why technology is the key to a great customer experience for travelers

By Rakshit Desai - FCM Travel Solutions | July 2, 2018

It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years. This stands unambiguously true for travel industry. Read More

News / Technology

Alexa, what do Echo devices in hotels mean for travel marketers?

By Mat Harris - Sojern | June 29, 2018

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

Affiliate marketing strategies in travel

News / Online

Understanding the not-so-glamorous hidden gem of travel marketing

By Ivan Baidin - Travelpayouts | June 28, 2018

Affiliate marketing is a blind spot for the travel industry. Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

Opinion / Online

Nine must-watch travel marketing trends

By Monya Mandich - Expedia | June 22, 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

Opinion / Technology

Blockchain: Not your father’s dial-up modem

By Douglas Rice - Hospitality Technology Network | June 21, 2018

A recent article reminded me of an older colleague who, sometime around 1997, told me that the internet and e-commerce would never really take off because "you always get a busy signal when you’re... Read More

Opinion / Technology

Don't panic! Artificial intelligence will bring human touch to hotels

By Frank Reeves - Avvio | June 19, 2018

The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services. Read More

Most Popular
Latest Stories