Thought Leadership

News / Online

Is there enough room for another one-stop shop like Airbnb?

By Kevin May | August 29, 2018

It's worth remembering that Airbnb was the feisty little upstart of the travel, tourism and hospitality industry not too long ago - before it became a power player. Read More

News / Online

Subtle change to users, big impact on brands - Google search and hotels

By Pablo Delgado - Mirai | August 27, 2018

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade. Read More

Opinion / Technology

Tech comes of age in tours and activities

By David Juman - Phocuswright | August 27, 2018

There is some irony to the fact that, when it comes to arranging their leisure tours and activities, travelers often have little choice but to reserve and book offline. Read More

Opinion / Online

Online travel agency moves harming profitability: What hotels need to know

By Max Starkov - HEBS Digital | August 24, 2018

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic. Read More

Opinion / Online

Revenue and loyalty for vacation rentals in the age of Amazon and Google

By Mike Putman - Custom Travel Solutions | August 23, 2018

The accommodations market has expanded over the past decade, in part due to the growing vacation rental sector. However, nobody quite knows how vacation rentals will fit into the larger travel ecosystem... Read More

Opinion / Technology

WayBlazer postmortem: Why did travel's highest-profile AI company fail?

By Arnie Weissmann - Travel Weekly | August 21, 2018

Among the reasons many of us were surprised last month by the demise of WayBlazer, travel's highest-profile artificial intelligence initiative, was that we had become habituated to the success of... Read More

Opinion / Technology

Using customer service as a growth tool for travel tech providers

By Lukas Hempel - BookingKit | August 20, 2018

The game for tour and activity software providers is decided by winning over new suppliers and monetizing them. Read More

Opinion / Online

The secret to direct bookings? Consider hotel website conversion rates

By Max Starkov | August 17, 2018

A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookings. Read More

Opinion / Online

Google: Time to rethink fairy tale loyalty strategies in travel

By Jenna Hovel - Google | August 16, 2018

Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are. Read More

Opinion / Technology

How the flywheel of innovation is propelling business travel forward

By Rob Greyber - Egencia | August 15, 2018

We are on the cusp of a new era in business travel. Advances in technology are driving us forward at breakneck speed. The industry is rife with new - but lately struggling - startups: online booking... Read More

Opinion / Distribution

Has Airbnb booked its place at the top of the accommodation hierarchy?

By Lucia Juliano - Harris Interactive | August 14, 2018

Airbnb celebrates its 10th birthday this year - a decade after its founders first rented out an air mattress in their living room to help pay the rent. Read More

Opinion / Distribution

Why offering local tours and activities is a huge revenue opportunity for hotels

By Max Starkov - HEBS Digital | August 9, 2018

Local tours and activities are a multibillion-dollar business, and hoteliers are uniquely positioned to offer experiences and work closely with fellow local business operators. Read More

Opinion / Online

Can FOMO help capture hotel bookings?

By Mike Ford - SiteMinder | August 2, 2018

Around 69% of millennials experience FOMO, and 60% make reactive purchases because of it. In other words, they’ll buy just because they feel they might miss out - even at hotels. Read More

Opinion / Online

Travel and the complex world of native comparison search

By Brett Tabano - MediaAlpha | August 2, 2018

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More

Opinion / Distribution

Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?

By Peter O’Connor - Essec Business School | August 1, 2018

Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel industry innovators such as Airbnb and online travel... Read More

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