Thought Leadership

Opinion / Technology

Bots, bottled water and search - a varied snapshot of industry issues in 2018

By Simone Puorto | October 25, 2018

Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More

Opinion / Online

Costly Facebook advertising mistakes that travel brands should avoid

By Volkan Cagsal - Adphorus | October 24, 2018

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

Opinion / Online

How hotels can manage brand protection changes on Google

By Marta Lopez - Mirai | October 23, 2018

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More

Opinion / Technology

Three ways hoteliers are kicking silos of technology for good (finally)

By Klaus Kohlmayr - IDEAS | October 18, 2018

Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. Read More

Opinion / Distribution

The true cost of hotel brand participation online

By Peter O’Connor - Essec Business School | October 16, 2018

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More

News / Distribution

How to get smart with hotel distribution during the low season

By Gino Engels - OTA Insight | October 12, 2018

Peaks and troughs are the perennial features of every hotelier’s annual revenue graph. This is unlikely to change. Read More

News / Technology

Reimagining the airport model with a customer-focused, digital lens

By Paul Griffiths - Dubai Airports | October 12, 2018

The very nature of the aviation sector makes it an absolute necessity to have a long‐term view. Read More

News / Technology

Shaken, not stirred, by a travel sector now following a familiar pattern

By Stephen Joyce - Rezgo | October 9, 2018

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More

News / Online

To win with online travel in Asia, go local (or go home)

By Siew Hoon Yeoh - WebInTravel | October 3, 2018

Developments in APAC will require different thinking and tactics on the part of foreign brands that wish to be part of the “next billion users” market. Read More

Opinion / Distribution

Hotels are right to be obsessed with direct bookings

By Patrick Bosworth - Duetto | October 2, 2018

Because Airbnb, the online travel agencies and other billion-dollar third parties are waging an arms race to be the world’s biggest travel brand, hoteliers obviously want to optimize their booking... Read More

Opinion / Online

Baggage handling – the next frontier in better air travel service?

By Jeff Boyd - Luggage Free | October 1, 2018

Today’s travelers expect better service and a better experience from brands and businesses more than ever before. Read More

News / Online

Google plunges deeper into hotel search: It's all about rooms

By Diego Varela - Mirai | September 19, 2018

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

Opinion / Online

Inside the complicated world of cancellation fees and non-refundable bookings

By Stefano Petrazzoli - Chargebacks911 | September 14, 2018

In this digital era, we’re used to booking our ticket, but often then have separate extras to consider, like choosing our seat, eating in-flight meals, hold luggage, among others. Read More

Opinion / Online

Ignore no more - why Ctrip has to be part of a distribution strategy

By Samantha Wai - SHR | September 3, 2018

As incomes in China have risen in recent years, so too has the amount of international travel taken by its 1.4 billion residents. Read More

Opinion / Online

The impact of influencer marketing on the booking journey

By Angharad Miller - Swayy | August 30, 2018

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

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