Sonder News

Sonder is redefining the hospitality experience by blending design-forward accommodations with the efficiency of a tech-enabled platform. At PhocusWire, we deliver the latest Sonder news, covering how the company is challenging traditional hotel models and contributing to the evolution of alternative lodging.

Boutique hotel trends and Sonder's role in modern hospitality

Our reporting highlights Sonder's expansion into key markets, updates on its operational model, and how it leverages technology for seamless guest experiences. From mobile check-in and smart design to revenue strategy and investor updates, we track Sonder's influence on the intersection of real estate, hospitality, and digital travel.

Travel community reacts as ex-Sonder CEO raises $6M for Odessia
News / Finance
Travel community reacts as ex-Sonder CEO raises $6M for Odessia
By Morgan Hines | June 11, 2026
Some travel industry players were congratulatory, others poked holes in Odessia's model. Read More
Travel's movers, shakers and newsmakers in 2025
News / Online
Travel's movers, shakers and newsmakers in 2025
By PhocusWire | December 17, 2025
PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More
Redefining hospitality with services, AI and more ways to stay
News / Online
Redefining hospitality with services, AI and more ways to stay
By Abby Crotty | December 15, 2025
Executives from Marriott, Casago and Airbnb discuss strategies and initiatives defining the changing hospitality industry. Read More
Marriott ends Sonder licensing agreement over default
News
Marriott ends Sonder licensing agreement over default
By Linda Fox | November 10, 2025
Marriott said Sonder "is no longer affiliated with Marriott Bonvoy and Sonder properties are not available for new bookings on Marriott’s channels." Read More
Sonder co-founder departs amid completion of Marriott deal
News / Distribution
Sonder co-founder departs amid completion of Marriott deal
By Linda Fox | June 26, 2025
Francis Davidson co-founded Sonder in 2014 and led it through the pandemic years, an IPO in 2022 and a licensing deal with Marriott. Read More
Marriott acquires citizenM for $355M
News / Distribution
Marriott acquires citizenM for $355M
By Morgan Hines & Linda Fox | April 28, 2025
Last year, it was reported that citizenM was exploring opportunities to sell the brand. Read More
Sonder makes $50M in cost reductions including layoffs ahead of Marriott integration
News / Online
Sonder makes $50M in cost reductions including layoffs ahead of Marriott integration
By Abby Crotty | April 14, 2025
The short-term rental specialist will cut costs by reducing its workforce and implementing "software savings." Read More
A new phase for digital nomad hospitality amid back to work mandates
News / Startups
A new phase for digital nomad hospitality amid back to work mandates
By Matthew Parsons | March 26, 2025
Hospitality brands are addressing the shifting post-pandemic landscape and what it means for digital nomads and remote workers. Read More
Sonder shares further details on Marriott deal
News / Distribution
Sonder shares further details on Marriott deal
By Chris Davis - BTN | February 14, 2025
Marriott International has agreed to pay the company $15 million as part of a recent licensing deal. Read More
Kayak's Steve Hafner on strategies for weighing opportunity and risk
News / Online
Kayak's Steve Hafner on strategies for weighing opportunity and risk
By Morgan Hines | December 19, 2024
The Kayak co-founder gambles in his own life but is a bit more careful with business decisions, as he explained on Center Stage at The Phocuswright Conference.  Read More
Travel's movers, shakers and newsmakers in 2024
News / Online
Travel's movers, shakers and newsmakers in 2024
By PhocusWire | December 18, 2024
These are the trends and topics in travel that have made headlines in 2024 and that we expect to hear more about in 2025. Read More
Sonder writes new chapter with Marriott licensing deal, new funding
News / Distribution
Sonder writes new chapter with Marriott licensing deal, new funding
By Linda Fox | August 19, 2024
Sonder, which has faced challenges recently including a delisting from the Nasdaq and job cuts, will have access to $146 million to drive growth as well as help with the integration of its... Read More
A visual history of digital travel brands’ revenues since 1995
News / Online
A visual history of digital travel brands’ revenues since 1995
By Mitra Sorrells | April 9, 2024
Watch a visual progression of the quarterly revenues for publicly-traded digital travel companies dating back to 1995. Read More
Sonder faces potential class action and gets “deficiency notification” from Nasdaq
News / Online
Sonder faces potential class action and gets “deficiency notification” from Nasdaq
By Mitra Sorrells | April 8, 2024
The Rosen Law Firm announced Sunday it is preparing a class action investigation into allegations Sonder may have “issued materially misleading business information to the investing public.”  Read More
Sonder sheds 17% of corporate workforce
News / Online
Sonder sheds 17% of corporate workforce
By Linda Fox | February 21, 2024
The company said it hoped to achieve about $11 million in annualized cost savings as a result of the cuts, which it expects will be completed by the end of the first quarter. Read More
The Phocuswright Conference 2026