Sojern

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

Opinion / Online

Growing confidence through empowerment: What women need to advance in travel

By Cady Wolf - Sojern | November 6, 2019

Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else? Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

News / Online

Middle Eastern travel marketers see Amazon as biggest disruption threat

By Mitra Sorrells | April 17, 2019

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

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