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News / Online

SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing

By Mitra Sorrells | July 30, 2024

Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More

News / Online

Nearly two-thirds who use social media for trip planning make a decision based on that content

By Phocuswright Research | June 25, 2024

For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin. Read More

Opinion / Online

TikTok's tips on effective strategies for travel marketing

By Gav Buggy - TikTok | June 17, 2024

Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. Read More

Interview / Startups

Holidayheroes: EMEA People’s Choice Award winner at Phocuswright Europe 2024

By PhocusWire | June 17, 2024

Travel industry research authority Phocuswright announced the people's choice award winner of the latest Phocuswright Innovation Platform program Launch: EMEA. Read More

News / Online

As STR industry copes with growing pains, home swapping enjoys a "Holiday"

By D.J. Catron | May 28, 2024

Platforms like HomeExchange and Kindred are enjoying big gains while short-term rentals endure frustrations with stricter regulations, supply gluts and more rules and fees. Read More

News / Technology

Travel Tech hosts D.C. showcase, maintains ancillary fee ruling criticism

By Morgan Hines | May 23, 2024

Overlooking the U.S. Capitol, the Travel Technology Association held its first Policy & Innovation Showcase with Airbnb, Sabre, Booking Holdings and more. Read More

Interview / Online

CEO Spotlight: Ariane Gorin of Expedia Group

By Mitra Sorrells | May 23, 2024

As Gorin moves into the CEO role at Expedia Group, she shares her thoughts on AI, social commerce, the B2B business, Vrbo and OneKey, as well as opinions on Airbnb and the TikTok ban. Read More

News / Technology

As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops

By Morgan Hines | May 14, 2024

At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces. Read More

News / Online

Airbnb's Chesky says homes will be just one of “many categories” in its future “solar system”

By Mitra Sorrells | May 8, 2024

Along with details about longer term growth plans, Airbnb CEO Brian Chesky shared details of the company's Q1 growth, including a 60% increase year over year in app downloads in the United States. Read More

News / Online

Airbnb’s “Icons” launch prompts mixed reaction from industry voices

By Morgan Hines | May 6, 2024

Some industry leaders are in favor of Airbnb's new limited-access, unconventional experiences that tie into pop culture while others are feeling underwhelmed Read More

Interview / Startups

STARTUP STAGE: Itair aims to help creators make their content bookable with AI

By Morgan Hines | April 30, 2024

Itair, Inc. CEO Priya Agarwal believes "Tiktok/Reels are now the new travel search engine," and she and her partner, CTO Swapnil Thombre, are hoping to help creators monetize their work. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

News / Online

Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women

By D.J. Catron | April 11, 2024

China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More

News / Online

What a U.S.TikTok ban could mean for travel industry

By D.J. Catron | March 14, 2024

While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies. Read More

News / Online

From discovery page to destination: How travelers respond to what they see on social

By Phocuswright Research | March 11, 2024

According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs. Read More

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