Social Media

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

News / Online

How embracing a creator mentality can bolster travel marketing

By Morgan Hines | August 28, 2024

United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining... Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Distribution

Klook taps TikTok for experiences booking via social app

By Linda Fox | August 21, 2024

The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers. Read More

Interview / Startups

STARTUP STAGE: JrnyOn empowers creators to travel with their audiences

By Mileva Sapic | August 20, 2024

JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end. Read More

News / Online

SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing

By Mitra Sorrells | July 30, 2024

Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More

News / Online

Nearly two-thirds who use social media for trip planning make a decision based on that content

By Phocuswright Research | June 25, 2024

For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin. Read More

Opinion / Online

TikTok's tips on effective strategies for travel marketing

By Gav Buggy - TikTok | June 17, 2024

Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. Read More

Interview / Startups

Holidayheroes: EMEA People’s Choice Award winner at Phocuswright Europe 2024

By PhocusWire | June 17, 2024

Travel industry research authority Phocuswright announced the people's choice award winner of the latest Phocuswright Innovation Platform program Launch: EMEA. Read More

News / Online

As STR industry copes with growing pains, home swapping enjoys a "Holiday"

By D.J. Catron | May 28, 2024

Platforms like HomeExchange and Kindred are enjoying big gains while short-term rentals endure frustrations with stricter regulations, supply gluts and more rules and fees. Read More

News / Technology

Travel Tech hosts D.C. showcase, maintains ancillary fee ruling criticism

By Morgan Hines | May 23, 2024

Overlooking the U.S. Capitol, the Travel Technology Association held its first Policy & Innovation Showcase with Airbnb, Sabre, Booking Holdings and more. Read More

Interview / Online

CEO Spotlight: Ariane Gorin of Expedia Group

By Mitra Sorrells | May 23, 2024

As Gorin moves into the CEO role at Expedia Group, she shares her thoughts on AI, social commerce, the B2B business, Vrbo and OneKey, as well as opinions on Airbnb and the TikTok ban. Read More