Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Four types of non-destination based search and what it means for online travel
News / Online
Four types of non-destination based search and what it means for online travel
By Tim Hughes | April 30, 2010
The future of online travel is that the industry is moving from a transaction fulfilment model to platforms, systems, content and technology that cover the whole spectrum of the travel cycle/funnel/bow... Read More
Google and ITA Software deal is HOT, originally scheduled for April-close
News / Online
Google and ITA Software deal is HOT, originally scheduled for April-close
By Kevin May | April 28, 2010
Huge speculation about Google courting ITA Software continues, but will no doubt intensify with detail suggesting the deal is expected to close this week. Read More
Taking the StumbleUpon idea and putting it in travel
News / Online
Taking the StumbleUpon idea and putting it in travel
By Kevin May | April 26, 2010
FunTouristAttractions might appear to be (yet) another content-heavy travel website - but the new site has included a rather unique feature inspired by bookmarking site StumbleUpon. Read More
Stats - Big travel brands do not dominate natural search in Google
News / Online
Stats - Big travel brands do not dominate natural search in Google
By Kevin May | April 26, 2010
Some interesting figures from UK digital agency Greenlight Search which shows that size and brand does not matter when it comes to exposure in natural search results. Read More
Google puts user reviews and ratings into AdWords
News / Online
Google puts user reviews and ratings into AdWords
By Kevin May | April 23, 2010
Google users will soon see consumer reviews and product ratings placed inside Google AdWords as yet another slice of the search engine's "experimentation" is revealed. Read More
Apple wants to be the ultimate travel assistant with iTravel
News / Online
Apple wants to be the ultimate travel assistant with iTravel
By Kevin May | April 22, 2010
If it wasn't enough that Google is rumoured to buying travel technology company ITA Software, then this next move by Apple may just finish a few people off completely. Read More
Panic for most, joy for a few as rumour of Google-ITA Software deal intensifies
News / Online
Panic for most, joy for a few as rumour of Google-ITA Software deal intensifies
By Kevin May | April 21, 2010
Rumours of a deal for Google to buy ITA Software have swept around the industry for weeks, but nobody close to the pair has agreed to go on the record. Read More
MyTravelGoogle nothing to do with Google, just cheeky opportunism
News / Online
MyTravelGoogle nothing to do with Google, just cheeky opportunism
By Kevin May | April 19, 2010
The ordinary traveller might be excited to hear about this intriguing website known as MyTravelGoogle, especially as it has started appearing in search results. Read More
Day Five of Five - How to manage a reputation online
News / Online
Day Five of Five - How to manage a reputation online
By Viewpoints | April 16, 2010
Just as in the offline world, a modern online business etiquette is to be useful in your networks. Read More
Day Three of Five - How to manage a reputation online
News / Online
Day Three of Five - How to manage a reputation online
By Viewpoints | April 14, 2010
A critical point to consider is being the best AND first port of call on the web. Read More
Day Two of Five - How to manage a reputation online
News / Online
Day Two of Five - How to manage a reputation online
By Viewpoints | April 13, 2010
Next up is the idea of Sanity Searches - in other words: see yourself as others do. Read More
Day One of Five - How to manage a reputation online
News / Online
Day One of Five - How to manage a reputation online
By Viewpoints | April 12, 2010
Your web shadow is what someone sees when they look for you on the internet, the combination of your personal presence on the web and what others say about you and post there. Read More
Much to admire, still more to do, with boredom-fixing Goby iPhone app
News / Online
Much to admire, still more to do, with boredom-fixing Goby iPhone app
By Stephen Joyce | April 5, 2010
Goby, the things-to-do metasearch engine, has released an iPhone app that it says will cure boredom on the go. Read More
Google expressed interest in Mobissimo, viewed product demo, launched own hotel maps
News / Online
Google expressed interest in Mobissimo, viewed product demo, launched own hotel maps
By Dennis Schaal | March 31, 2010
Curious developments in the world of maps, pricing and metasearch as it appears Google was courting a metasearch player in 2009. Read More
How Google made search sexy again in one week
News / Online
How Google made search sexy again in one week
By Siew Hoon Yeoh | March 26, 2010
So Google makes the news for two reasons: its pull-out of China (it has shut down its mainland portal and diverted searches to its uncensored Hong Kong-based site) and moving into travel metasearch. Read More
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