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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Google starts bringing in tech partners for Hotel Finder
News / Online
Google starts bringing in tech partners for Hotel Finder
By Kevin May | August 24, 2011
Trust International is the first hotel reservation system to be selected by Google to work alongside online travel agencies and chains on the new Hotel Finder service. Read More
Time to wave goodbye to intermediaries in travel brand search results?
News / Online
Time to wave goodbye to intermediaries in travel brand search results?
By Kevin May | August 16, 2011
Google, as well all know, loves to play innocent and quietly test new formatting for its search results, Places pages, maps, etc - as those relying heavily on search gulp in horror. Read More
The history of flight search [VIDEO]
By Kevin May | August 12, 2011
It's always interesting to see how startups entering the travel industry, trying to disrupt or solve a problem, view How Things Used To Be Done. Read More
MakeMyTrip and the controversial SEO-led microsite strategy
News / Online
MakeMyTrip and the controversial SEO-led microsite strategy
By Viewpoints | August 9, 2011
Although its citizens may only make 0.014 flights per year, India also counts the second largest diaspora in the world, after China, with 24 million. Read More
BookMyBest aims to take on the new and old hotel search giants
News / Online
BookMyBest aims to take on the new and old hotel search giants
By Kevin May | August 1, 2011
TLabs Showcase on travel startups featuring Russia-based BookMyBest, a new hotel price comparison service targeting the US and Europe. Read More
Five essential tips for developing a strong mobile hotel website
News / Online
Five essential tips for developing a strong mobile hotel website
By Viewpoints | July 28, 2011
Every day new records are broken in terms of mobile usage in travel. But there is no definitive guide yet on how to turn a hotel mobile website into a successful engagement platform for mobile users. Read More
China giant Baidu uses Qunar investment to launch hotel search
News / Online
China giant Baidu uses Qunar investment to launch hotel search
By Kevin May | July 28, 2011
Chinese search engine Baidu is wasting no time making the most of its $306 million investment in metasearch site Qunar, promising to soon incorporate hotel search. Read More
Are we witnessing the death of the natural search ecosystem in travel?
News / Online
Are we witnessing the death of the natural search ecosystem in travel?
By Viewpoints | July 26, 2011
Google Panda, a large update to the search algorithm released five months ago, is supposed to be about surfacing quality and original websites. Read More
Rough guide to enhancing travel affiliate marketing – Part Two of Two
News / Online
Rough guide to enhancing travel affiliate marketing – Part Two of Two
By Viewpoints | July 22, 2011
In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve. Read More
Rough guide to enhancing travel affiliate marketing - Part One of Two
News / Online
Rough guide to enhancing travel affiliate marketing - Part One of Two
By Viewpoints | July 21, 2011
Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and... Read More
Google entering travel could be nothing to worry about after all
News / Online
Google entering travel could be nothing to worry about after all
By Viewpoints | July 19, 2011
Over the last several weeks we've seen continued hype on the output of the Google acquisition of ITA Software. Read More
Google sees key travel product executive switch to Facebook
By Kevin May | July 12, 2011
Tom Stocky, the man credited with some of Google's early forays into enhancing its travel search capability, has ended over six years at the company and moved to Facebook. Read More
Is it time for a more intelligent approach to travel marketing?
News / Online
Is it time for a more intelligent approach to travel marketing?
By Viewpoints | July 12, 2011
Digital and social media have opened the floodgates to real communication between brands and customers. Read More
Rough guide to running combined online search-TV campaigns in travel
News / Online
Rough guide to running combined online search-TV campaigns in travel
By Viewpoints | July 8, 2011
Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands. Read More
The $700M question: How will Google take travel search global?
News / Online
The $700M question: How will Google take travel search global?
By Kevin May | July 6, 2011
Almost 12 months to the day, Google finally announced what many had been anticipating for years: the search giant was getting into travel in a major way. Read More
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