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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

The big opportunity for short-term rentals
News / Online
The big opportunity for short-term rentals
By PhocusWire | August 12, 2022
Speaking during Phocuswright Europe, Awaze and HomeToGo outlined what they see as the biggest opportunities in short-term rentals. Read More
google-travel-marketing-tips
News / Online
Google's three best practices to capture travel demand
By Mitra Sorrells | August 2, 2022
As travel-related searches increase, Google offers tips on how brands can use data to drive bookings. Read More
google-phocuswright-europe-studio
From Our Partners / Online
Google on the motivations, expectations of leisure travelers
By PhocusWire | July 29, 2022
Google shares a preview of findings from its upcoming "Expectations of the Evolving Traveler" report. Read More
Digital regulation gets go-ahead in Europe
News / Online
Digital regulation gets go-ahead in Europe
By Linda Fox | July 28, 2022
Travel companies see a more level playing field and innovation coming out of the European Commission's Digital Markets Act. Read More
halal-booking-launch-22
Interview / Startups
VIDEO: HalalBooking - Launch pitch at Phocuswright Europe 2022
By PhocusWire | July 27, 2022
HalalBooking helps halal-conscious families find hotels that meet their specific needs. Read More
pcw-research-china-market
News / Online
Key developments in China’s online travel market
By Phocuswright Research | July 11, 2022
While many are eager to return to travel, the China market is not anticipated to return to pre-pandemic levels before 2024. Read More
tripscout-instagram-funding
News / Online
Tripscout raises $14M, launches hotel booking through Instagram
By Mitra Sorrells | June 2, 2022
Tripscout is creating a private hotel booking platform that offers rates the company says are typically 25% to 75% below public hotel booking sites. Read More
pcw-research-europe-str-22
News / Distribution
Europe’s short-term rental segment on track for steady growth
By Phocuswright Research | May 16, 2022
Phocuswright's report explores changes in the short-term rental landscape from both consumer and business perspectives. Read More
airbnb-may-22-updates
News / Online
Airbnb enables “split stays” to ease inventory woes
By Mitra Sorrells | May 11, 2022
"Split stays" are part of Airbnb's newest version of its platform, described as “the biggest change to Airbnb in a decade.”   Read More
Travel booking windows increasing as consumers look ahead
News / Online
Travel booking windows increasing as consumers look ahead
By Linda Fox | May 11, 2022
The seven-day booking window trend seen in the pandemic is declining across EMEA and the Americas. Read More
Google enhances trip-planning tools as travel searches boom
News / Online
Google enhances trip-planning tools as travel searches boom
By Mitra Sorrells | May 2, 2022
Google is launching new tools related to flight and hotel searches and general trip planning.   Read More
my-method-pacific-vrbo
News / Online
My Method... How Vrbo used videos to increase its search visibility
By Shawn Massie - Pacific | April 13, 2022
Vrbo raised its rank and visibility on YouTube and Google using SEO-friendly videos created from its destination guides. Read More
similarweb-april-2022
News / Distribution
Online activity shows growing recovery for travel
By Mitra Sorrells | April 12, 2022
An analysis by Similarweb shows visits to airline and hospitality websites are up as consumers act on their desire to travel.   Read More
AltoVita - Vivi Cahyadi Himmel
Interview / Online
In The Big Chair - Vivi Cahyadi Himmel of AltoVita
By Jill Menze | April 6, 2022
Vivi Cahyadi Himmel co-founded AltoVita, a platform that powers the corporate accommodations sector with enterprise software layered with a human-centric approach. Read More
Fareportal takes stake in search tech company Search Machines
News / Technology
Fareportal takes stake in search tech company Search Machines
By Jill Menze | April 4, 2022
U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition. Read More
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