Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Online

Google under fire for proposed changes to search in Europe

By Linda Fox | January 24, 2024

The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More

News / Online

Gen Z, millennials continue to seek inspiration from social platforms

By Linda Fox | January 24, 2024

Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More

Opinion / Technology

5 truths for travel marketers: 2024 update

By Jared Alster - Dune7 | January 23, 2024

Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023. Read More

News / Startups

AI-powered travel content platform Lokalee raises $5.6M

By Morgan Hines | January 9, 2024

Lokalee plans to accelerate its product development and its expansion into European markets with the new funding. Read More

News / Online

Top Travel Industry Predictions for 2024

By Morgan Hines | January 2, 2024

Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More

News / Online

Why travel’s experiences sector isn’t likely to operate like others

By Morgan Hines | December 4, 2023

As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More

News / Startups

Layla launches, receives €3M in seed funding

By Morgan Hines | November 30, 2023

The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More

News / Technology

Flyr and Roam Around announce partnership

By Morgan Hines | November 27, 2023

The companies are aiming to bring artificial intelligence-powered travel planning to airlines and hotels across the globe. Read More

News / Technology

Destinations weigh up impact of AI

By Linda Fox | November 20, 2023

Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More

News / Online

“Kayak killer”? Hafner, English swap barbs, talk new ventures

By Derek Catron | November 16, 2023

Kayak CEO Steve Hafner and co-founder Paul English, now with Deets, took the stage together Wednesday at The Phocuswright Conference in Fort Lauderdale. Sparks flew. Read More

News / Distribution

Expedia Group, Booking on coming together with “one voice” to support short-term rentals

By Mitra Sorrells | November 13, 2023

Expedia Group's Tim Rosolio and Booking.com's Ben Harrell spoke about working together to address regulatory challenges, the benefits that Google provides to the sector and strategies to drive more... Read More

News / Technology

Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel

By Mitra Sorrells | November 8, 2023

In PhocusWire's fourth Let's Hear It! LinkedIn Audio event, Tripadvisor head of data Rahul Todkar and Microsoft regional vice president for advertising Pablo Laucirica unpack the meaning of OpenAI's... Read More

News / Technology

IHG, Hilton, Marriott, Wyndham: How hotels prioritize mobile apps

By Morgan Hines | November 7, 2023

Hotel brands are adding more features to their mobile apps and using them as key tools for loyalty as consumers continue to be glued to their phones. Read More

Opinion / Online

Google Maps: A new direct channel for tour operators and activities

By Brennen Bliss – Propellic | November 6, 2023

Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities. Read More