Research

Cookieless is toast: What can travel marketers do to stay ahead?
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
How hotels can capture demand for sustainable stays
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine. Read More
The top 15 global travel markets: North America, APAC and Western Europe lead the way
News / Online
The top 15 global travel markets: North America, APAC and Western Europe lead the way
By Phocuswright Research | August 19, 2024
The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion, with the top 15 markets closely resembling those at the top of the list in 2019. Read More
Short-term rentals feeling pinch of overtourism backlash
News / Online
Short-term rentals feeling pinch of overtourism backlash
By D.J. Catron | August 15, 2024
While strict new regulations in New York, Barcelona and others pose threats, the STR industry sees hope in more balanced approaches in Valencia and the European Union.   Read More
Keeping the "Human in the Loop" in travel
Opinion / Online
Keeping the "Human in the Loop" in travel
By Klaus Kohlmayr - IDeaS | August 14, 2024
Chief evangelist and development officer at IDeaS, Klaus Kohlmayr, shares his thoughts on AI and its impact on humans. Read More
3 opportunities for travel marketers now that cookies are here to stay
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
Is the travel industry ready to engage with climate justice?
News / Online
Is the travel industry ready to engage with climate justice?
By D.J. Catron | July 24, 2024
While most sustainability efforts focus on greenhouse gases, a new report from the Travel Foundation pushes to show how climate change affects people disproportionately and why it’s important to redress... Read More
The tech innovations and trends shaping travel in 2024
News / Technology
The tech innovations and trends shaping travel in 2024
By D.J. Catron | July 15, 2024
Generative artificial intelligence still dominates the headlines and conference discussions, but it’s not the only travel-related technology influencing business operations today — or likely to affect... Read More
How corporate travel managers can meet the challenges of continuous disruption
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring... Read More
How generative AI can tackle “information overload” and empower travelers
Opinion / Technology
How generative AI can tackle “information overload” and empower travelers
By Emily Weiss - Accenture | June 7, 2024
The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential. Read More
International business travel declining amid inflation, report finds
News / Online
International business travel declining amid inflation, report finds
By D.J. Catron | June 5, 2024
HotelHub analyzed 15 million hotel bookings dating back to 2022, revealing an uncertain business travel environment driven by persistent inflationary pressures.   Read More
How brands are using interactive video to sell travel seamlessly
News / Technology
How brands are using interactive video to sell travel seamlessly
By Morgan Hines | May 29, 2024
With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More
Why trip-planning startups struggle, even as consumers call for an easier way
News / Startups
Why trip-planning startups struggle, even as consumers call for an easier way
By D.J. Catron | April 30, 2024
An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More
Hotels’ digital revenue hits record high, report shows
News / Distribution
Hotels’ digital revenue hits record high, report shows
By Arvindh Yuvaraj - WebinTravel | April 26, 2024
The D-Edge report, drawing from the data of almost 5,000 independent hotels and small hotel groups across Europe and Asia, reveals a sharp increase in digital revenue for hotels.   Read More
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
News / Online
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
By D.J. Catron | April 11, 2024
China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More