Alternative Accommodation

PhocusWire's in-depth coverage of the alternative accommodation sector, featuring news, analysis, interviews, research and more on home-sharing, short-term rentals, timeshare, homestays and other property types.

booking-holdings-q1-2021
News / Online
Booking Holdings sees upward trend in Q1, focuses on buildout of connected trip
By Mitra Sorrells | May 5, 2021
Booking.com’s flight product, a key part of the connected trip, is now available in 18 countries, and Q1 had the highest number of air tickets ever booked in a single quarter. Read More
VIDEO: TikTok on next-generation travel marketing on social media
News / Online
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
Sonder plans to go public through SPAC on a $2.2B valuation
News / Online
Sonder plans to go public through SPAC on a $2.2B valuation
By Linda Fox | April 30, 2021
Sonder is merging with special purpose acquisition company Gores Metropoulos II to take the company public. Read More
Marketing tactics to think about as travel attempts to recover
Opinion / Online
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More
Camping World acquires Nomad Reservations, boosts data access
News / Technology
Camping World acquires Nomad Reservations, boosts data access
By Linda Fox | April 28, 2021
    The recreational vehicle retailer says the acquisition boosts its data capabilities by providing it with unique data points on the customer’s forthcoming trips. Read More
VIDEO: Brian Solis on a new age for customer engagement in travel
News / Online
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
Guesty raises $50M as spotlight remains on short-term rental sector
News / Technology
Guesty raises $50M as spotlight remains on short-term rental sector
By Jill Menze | April 27, 2021
In addition to the funding round, Guesty has announced it has also acquired software company Your Porter. Read More
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
Opinion / Online
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
By Mario Gavira | April 26, 2021
Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More
Future-Proofing Travel: Emily Weiss of Accenture
News / Technology
Future-Proofing Travel: Emily Weiss of Accenture
By PhocusWire | April 23, 2021
Our guest for this episode of Future-Proofing Travel is Emily Weiss, managing director and global travel industry lead at Accenture. Read More
Expedia unveils rebrand in major push to capture travel demand
News / Online
Expedia unveils rebrand in major push to capture travel demand
By Jill Menze | April 19, 2021
Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More
What are travelers on Google searching for?
News / Online
What are travelers on Google searching for?
By Jill Menze | April 19, 2021
According to TripsToDiscover, searches are up dramatically for travel products since January 1, 2021. Read More
Personalization will power the next era of hospitality
Opinion / Technology
Personalization will power the next era of hospitality
By Rod Jimenez - SHR | April 16, 2021
After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences. Read More
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
Interview / Startups
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
By Jill Menze | April 14, 2021
HiBnb is a marketplace dedicated to the growing cannabis community, providing accommodation and activity options to guests looking to explore with cannabis while traveling. Read More
Short-term rental occupancy reaches all-time high
News / Online
Short-term rental occupancy reaches all-time high
By Jill Menze | April 14, 2021
According to AirDNA, short-term rental occupancy in the U.S. rose to 60.9% in March 2021 – a new record. Read More
Vrbo puts new emphasis on helping its best hosts
News / Online
Vrbo puts new emphasis on helping its best hosts
By Kevin May | April 13, 2021
To qualify as a Premier Host, owners must have a 90% or higher acceptance rate of guests, have cancelled on guests on less than 5% of occasions and have higher than a 4.3 rating from guests. Read More
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