Opinion

How hotels can capture demand for sustainable stays
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine.... Read More
Is the multi-day tour industry ready for digital transformation?
Opinion / Online
Is the multi-day tour industry ready for digital transformation?
By Ragnar Fjolnisson - Kaptio | August 23, 2024
Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more sustainable travel industry. ... Read More
Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions
Opinion / Distribution
Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions
By Justin Francis - Responsible Travel | August 19, 2024
Responsible Travel's chairman Justin Francis discusses how marketing ploys designed to entice already frequent flyers to fly are irresponsible in light of climate challenges.... Read More
Keeping the "Human in the Loop" in travel
Opinion / Online
Keeping the "Human in the Loop" in travel
By Klaus Kohlmayr - IDeaS | August 14, 2024
Chief evangelist and development officer at IDeaS, Klaus Kohlmayr, shares his thoughts on AI and its impact on humans.... Read More
Airlines must protect their customers from cyber fraud - or face new consequences
Opinion / Online
Airlines must protect their customers from cyber fraud - or face new consequences
By Israel Mazin - Memcyco | August 13, 2024
Memcyco CEO Israel Mazin shares the importance of cyber fraud awareness to avoid consequences.... Read More
Why the travel industry should buy into the experience economy
Opinion / Online
Why the travel industry should buy into the experience economy
By Erika De Santi - WeRoad | August 2, 2024
Co-founder and chief of experience at WeRoad, Erika De Santi, shares why the travel industry should buy into the experience economy.... Read More
3 opportunities for travel marketers now that cookies are here to stay
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome.... Read More
The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond
Opinion / Technology
The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond
By Fritz Oberhummer - Intellias | July 22, 2024
Fritz Oberhummer of Intellias explains how embedded artificial intelligence can help the travel industry build resilience and ensure seamless operations when the next system failure occurs.  ... Read More
How corporate travel managers can meet the challenges of continuous disruption
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring within the lines.... Read More
The ultimate checklist: How destinations can offer accessible travel experiences
Opinion / Online
The ultimate checklist: How destinations can offer accessible travel experiences
By Richard Black - Sojern | July 1, 2024
While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations.... Read More
Four ways travel and hospitality pros can future-proof their jobs with AI
Opinion / Online
Four ways travel and hospitality pros can future-proof their jobs with AI
By Shahar Goldboim - Boom | June 24, 2024
By doubling down on digitalization today, travel and hospitality professionals can gain an early insight into a technology that will completely turn their industry on its head.  ... Read More
5 ways the airline industry can make dynamic offers succeed
Opinion / Distribution
5 ways the airline industry can make dynamic offers succeed
By Rich Kassner - ATPCO | June 21, 2024
Data will help airlines deliver a dynamic offer that's more targeted to customers' preferences and optimized for their businesses.... Read More
TikTok's tips on effective strategies for travel marketing
Opinion / Online
TikTok's tips on effective strategies for travel marketing
By Gav Buggy - TikTok | June 17, 2024
Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. ... Read More
How generative AI can tackle “information overload” and empower travelers
Opinion / Technology
How generative AI can tackle “information overload” and empower travelers
By Emily Weiss - Accenture | June 7, 2024
The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential.... Read More
Google’s algorithm leak and what it means for travel SEO
Opinion / Technology
Google’s algorithm leak and what it means for travel SEO
By Brennen Bliss - Propellic | June 5, 2024
The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices.... Read More