Opinion

When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses once we are past the current crisis.... Read More

What can businesses do to provide sufficient health, safety and security for those employees that are traveling?... Read More

For all the achievements of startups in Asia, female leaders remain underrepresented in the region.... Read More

Although hotels can’t press the “restart” button on 2020, they can launch into “repair” mode now, despite being forced to a standstill by the big pause button that is COVID-19.... Read More

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel retailers and investors.... Read More

Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery:... Read More

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform.... Read More

Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking.... Read More

In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand.... Read More

Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.... Read More

In the travel industry, we traditionally have a different term for a "black box," but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision.... Read More

There are three key areas where there are still plenty of opportunities for companies to bring some innovation to the industry and travelers.... Read More

Peak Kayak and its investment/acquisition policy might seem alien to many startups or growing businesses as we enter the 2020s, but it shouldn't be ruled out for fear of dilution of the potential endgame... Read More

Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant to other Big Tech moves in recent decades, it is sending shockwaves across the travel industry.  ... Read More

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to increase direct sales.... Read More