Opinion

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform.... Read More

Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking.... Read More

In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand.... Read More

Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.... Read More

In the travel industry, we traditionally have a different term for a "black box," but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision.... Read More

There are three key areas where there are still plenty of opportunities for companies to bring some innovation to the industry and travelers.... Read More

Peak Kayak and its investment/acquisition policy might seem alien to many startups or growing businesses as we enter the 2020s, but it shouldn't be ruled out for fear of dilution of the potential endgame... Read More

Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant to other Big Tech moves in recent decades, it is sending shockwaves across the travel industry.  ... Read More

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to increase direct sales.... Read More

Safety features should not be considered “added” to any travel program - they should be common and expected.... Read More

We can and should do better - especially in the age of advanced technology - to support all employees as they travel as part of their jobs. ... Read More

If the company you work for doesn’t have a talent nurturing and leadership program for women, it’s time to start that conversation.... Read More

Expedia Group commissioned Phocuswright to conduct a global study on the state of hotel revenue management from the perspective of the revenue manager - and the results are telling.... Read More

Technologists will always want to play but the beancounters upstairs often do not have the patience to let the nerds in the basement figure out if something new is relevant to a brand's strategic vision beyond the next few quarters.... Read More

Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights.... Read More