Opinion

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences.... Read More

Here's how travel brands can benefit by automating the foreign exchange risk management process.... Read More

Here is what hotels need to know about cloud-based technology and property management systems.... Read More

There is no doubt that UAM is likely to become a fixture in the world of travel and transportation in the medium to long term. But to what degree is uncertain.... Read More

The disruptive potential of urban air mobility is such that no travel company can afford to wait before thinking through the implications.... Read More

In the second part of his analysis of hotel PMS architecture%2c Shiji Group%27s Anthony Hunt explains why microservice technology has benefits the industry needs to modernize.... Read More

Legacy systems built on client-server architecture lack the efficiency and scalability now available in more modern technology.     ... Read More

Here's how the travel industry can push for more diversity and more roles for women on senior management teams and in the boardroom.... Read More

Business trips may become more valuable, strategic and appreciated than ever before.... Read More

Technology has the potential to reduce persistent staffing pressures while simultaneously improving the guest experience.... Read More

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage... Read More

Predictable travel behaviors of the past are no longer and hotel marketers have formed a habit of attracting the bookings that they can in the short term, in case something changes in the future for the worse. ... Read More

Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes.... Read More

To grow a successful brand, online travel agencies need to refocus how they brand and market their services.... Read More

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs.... Read More