Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Kaizen report marketing content
News / Online
Interactive content most effective marketing tool for travel brands
By Mitra Sorrells | October 19, 2018
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More
Three ways hoteliers are kicking silos of technology for good (finally)
Opinion / Technology
Three ways hoteliers are kicking silos of technology for good (finally)
By Klaus Kohlmayr - IDEAS | October 18, 2018
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. Read More
VIDEO: The high-profile investor view on tours and activities
News / Startups
VIDEO: The high-profile investor view on tours and activities
By Kevin May | October 17, 2018
He's one of the prominent members of the investment community in travel (and countless other sectors), and always has lots to say about the markets and companies that he backs. Read More
The true cost of hotel brand participation online
Opinion / Distribution
The true cost of hotel brand participation online
By Peter O’Connor - Essec Business School | October 16, 2018
There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More
VIDEO: How digital changed it all for a Mexican boat tour operator
News / Distribution
VIDEO: How digital changed it all for a Mexican boat tour operator
By Kevin May | October 15, 2018
Typically, medium to large-size brands mostly have the profile and attract coverage in developments that happen in every corner of the travel industry. Read More
The metasearch model, part 2: The transition to meta-book
News / Distribution
The metasearch model, part 2: The transition to meta-book
By Mitra Sorrells | October 15, 2018
In the early days of metasearch, roughly the first decade of the 21st century, the model was strictly one of price comparison and referral.    Read More
QOTW: Something about a magician's tricks
News / Technology
QOTW: Something about a magician's tricks
By PhocusWire | October 12, 2018
Quote from Stephen Joyce, CEO of Rezgo, in an article on PhocusWire this week. Read More
How to get smart with hotel distribution during the low season
News / Distribution
How to get smart with hotel distribution during the low season
By Gino Engels - OTA Insight | October 12, 2018
Peaks and troughs are the perennial features of every hotelier’s annual revenue graph. This is unlikely to change. Read More
google hotels whats next
News / Online
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
Phocuswright Conference 2018 preview Fred Lalonde
Interview / Technology
In the green room at Phocuswright with... Fred Lalonde
By PhocusWire | October 11, 2018
Fresh off a $100 million funding round, the CEO of the price prediction and booking app participates in a panel discussion on air travel at The Phocuswright Conference 2018. Read More
Expedia Google Assistant book action
News / Distribution
Expedia creates Google Assistant browse and book capability
By Mitra Sorrells | October 9, 2018
Expedia is expanding its voice technology integrations with a new “Expedia Action” on Google Assistant.   Read More
What is next with WeChat marketing for travel brands?
From Our Partners / Online
What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More
Shaken, not stirred, by a travel sector now following a familiar pattern
News / Technology
Shaken, not stirred, by a travel sector now following a familiar pattern
By Stephen Joyce - Rezgo | October 9, 2018
The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More
In the green room at Phocuswright with... David Holyoke
Interview / Online
In the green room at Phocuswright with... David Holyoke
By PhocusWire | October 8, 2018
As global head of Airbnb for Work, David Holyoke oversees the strategic direction and operation of the company's business travel vertical.  Read More
online-travel-agency-power-paradox-2
News / Online
Maintaining the power and influence of online travel agencies
By PhocusWire | October 4, 2018
One of the central tenets of the Power Paradox in travel is how some of the biggest brands ever assembled in the industry "have aggregated the content, established the trust and amassed the war chests... Read More
More 
The Phocuswright Conference 2026
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel
Register Now