Marketing

News / Technology

Phocuswright Europe 2022: Developing decentralized ID

By PhocusWire | May 27, 2022

Two of the people leading work on decentralized digital identity for travel will take the stage to discuss current developments and future opportunities. Read More

News / Online

Qantas acquires 51% of travel packages business TripADeal

By Linda Fox | May 26, 2022

The Australian carrier wants to boost its leisure offering to loyalty program members through the acquisition. Read More

News / Online

eDreams Odigeo continues growing travel discount club

By Linda Fox | May 26, 2022

The OTA says it continues to make strong progress toward a target of 25 million subscription members in 2025. Read More

Opinion / Online

How to increase bookings in a cookieless world

By Kurt Weinsheimer - Sojern | May 24, 2022

Marketers must not only capture first-party data in a cookieless world but also activate it. Read More

Opinion / Technology

A hotelier's guide to Google Analytics 4

By Sam Weston - 80 Days | May 23, 2022

It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More

From Our Partners / Online

Report: The professionalization of U.S. short-term rentals

By Mary Ann Nedoszytko - Phocuswright | May 23, 2022

The role of property managers in the short-term rental ecosystem is growing as the industry matures. Read More

From Our Partners / Online

The unsexy truth about the sexiest sector in travel

By Matt Landau - VRMB | May 23, 2022

As the vacation rental industry continues to grow, property owners-managers that can deliver unique, special experiences at scale will win. Read More

News / Technology

Hotels develop VR "twins" as first step into metaverse

By Mitra Sorrells | May 20, 2022

Hotels are beginning to develop virtual representations of their physical properties, which will eventually live in the metaverse and support sales and marketing. Read More

Opinion / Online

Why do travel providers miss the mark on personalization?

By Cara Whitehill - Unlock Advisors | May 19, 2022

Travel providers have the data and the tools to truly personalize offers - and yet, they don't. Read More

News / Technology

Marriott debuts media network in partnership with Yahoo

By Jill Menze | May 17, 2022

Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs. Read More

News / Technology

Expedia Group on “deconstructing” online travel

By Jill Menze | May 13, 2022

The online travel giant’s Open World platform is designed for partners of all sizes to take advantage of Expedia Group’s technology. Read More

Opinion / Online

The third-party cookie is crumbling - now what?

By Kurt Weinsheimer - Sojern | May 12, 2022

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

News / Online

Vacasa Q1 2022 revenue nearly doubles year-over-year

By Mitra Sorrells | May 11, 2022

Vacasa says in January it reached a milestone of generating more than $1 billion in rental income for its homeowners over the preceding 12 months. Read More