Marketing

News / Online

Could a tours and activities push from Google penalize OTAs?

By Matthew Parsons | April 1, 2025

OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More

From Our Partners / Distribution

Report: Relevance is the key to unlocking sustainable growth in travel

By Rokt | March 31, 2025

Find out about best-in-class strategies for ancillary revenue growth, harnessing data and insights to deliver relevant cross-sell and upsell offers and to reduce friction at checkout. Read More

News / Online

Airlines expressed economic concern. Should online travel giants be worried?

By Morgan Hines | March 27, 2025

Wall Street and travel industry analysts weigh in on how factors such as trade wars, economic woes and travel warnings could impact consumers' desire to travel. Read More

News / Technology

3 examples of how AI and data are reshaping tourism

By Marisa Garcia | March 25, 2025

From sustainability in Jackson Hole to digital engagement in New York City and business empowerment in the Isle of Man, AI is creating new strategies and new opportunities for destinations. Read More

News / Online

Gaiarooms raises €10M to continue growing its tech-enabled property portfolio

By Abby Crotty | March 24, 2025

Gaiarooms currently operates in eight Spanish cities with more than 900 units and plans to grow to 4,000 rooms by 2028. Read More

News / Online

European regulator finds Google not compliant with DMA

By Linda Fox | March 21, 2025

The European Commission has said Google-parent Alphabet “self-preferences its own services” following and investigation and feedback from third parties. Read More

News / Technology

Majority of business travelers would let AI book travel elements

By Morgan Hines | March 20, 2025

A report from Amadeus Hospitality delves into business travelers’ technology interests, booking patterns and preferences around sharing data. Read More

News / Online

Airbnb solicits new Experiences with new details of what it will offer in upcoming relaunch

By Morgan Hines | March 13, 2025

The company is also hiring for several roles related to its Experiences business, including market managers tasked with supply growth in cities around the world. Read More

News / Startups

AI trip planner Mindtrip acquires travel guide platform Thatch

By Morgan Hines | March 12, 2025

In a post addressed to creators and travelers Monday, Thatch said its content has migrated to Mindtrip. Read More

News / Startups

Conversational AI provider Kleio receives €3M in funding

By Morgan Hines | March 7, 2025

The 2024-founded company will use the new capital to drive adoption, increase the range of skills its AI agents can complete and train AI models for sales. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Cendyn, Daytrip, Shiji, TUI and more...

By PhocusWire | March 7, 2025

Keep up with all the latest people, partner and product news from around the global travel industry.... Read More

News / Technology

Will metasearch remain relevant with agentic AI's rise?

By Morgan Hines | March 6, 2025

With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More

News / Online

Online travel giants spent $17.8B on marketing in 2024

By Linda Fox | February 28, 2025

The investment to acquire customers and strengthen brand sets a new record for the online giants and demonstrates the ferocious competition for customers in the market. Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More