United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining content is key, experts say.... Read More

The founder of Trip.com's TripGenie discusses what makes her AI travel assistant different from others.... Read More

Trip.com Group continues to implement artificial intelligence across operations from customer service to Copilot in engineering and AI tools, such as the curated lists launched in June, to boost the user experience.... Read More

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing director for Booking.com.... Read More

A new IATA initiative will help airlines better communicate with one another and with airports as they deliver checked bags across interline itineraries.... Read More

Backed by General Catalyst, Amazon Alexa Fund, Maven Ventures, Samsung Next and individuals from OpenAI, MultiOn is rapidly developing its AI agent technology for travel and other applications.... Read More

Satisfi Labs, one of the providers of AI-powered chat for DMOs, said it has added several new clients as destinations seek to be more responsive to visitors.... Read More

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup.... Read More

Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more sustainable travel industry. ... Read More

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert.... Read More

Canada-based Book4Time offers spa management software and ancillary revenue for hotels, resorts and other types of properties in more than 100 countries worldwide. ... Read More

Singh will serve as executive chairman of Otto, which is creating an AI-powered travel assistant to plan, book and support business travelers during a trip.... Read More

The partnership between BWH Hotels and Canary Technologies will enable the hotel company to increase revenue and engage with guests across multiple touchpoints.  ... Read More

The funds will be used for further growth with plans to enhance platform and double the size of the team in the next few months.... Read More

The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and services.... Read More