Hotel Industry News

PhocusWire's in-depth coverage of the hotel sector, featuring news, analysis, interviews, research and more on B&Bs, hotels, guesthouses and other property types.

The hotel sector is undergoing significant transformation, powered by new technologies, evolving guest expectations, and a renewed focus on direct booking and operational efficiency. PhocusWire delivers the latest hotel industry news, covering the strategies and innovations shaping the future of global hospitality.

Hotel chain developments, hospitality trends, and market shifts

Stay updated on how hotel brands are expanding, restructuring, and embracing digital platforms to elevate the guest experience. From contactless check-in and AI-powered pricing to loyalty evolution and branded residential offerings, our coverage tracks the industry’s response to changing demand and competitive pressure.

phocuswright dynamic pricing bundling
News / Technology
New trends in AI-driven predictive pricing and bundling
By Phocuswright Research | July 2, 2018
The concepts of personalization, big data analysis and dynamic pricing/offers have been discussed and debated in the press for a number of years, though limited evidence exists of any wide-level... Read More
quote of the week 27
News / Online
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
Online travel agencies face action for search, charges and discount practices
News / Online
Online travel agencies face action for search, charges and discount practices
By Kevin May | June 29, 2018
An ongoing probe into sales tactics by online travel agencies has seen a number of brands warned over the way they display prices and market to users. Read More
Alexa, what do Echo devices in hotels mean for travel marketers?
News / Technology
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern | June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More
360-degree-hotel-view-nor1-2
News / Technology
360-degree content credited with hotel booking boost
By Kevin May | June 28, 2018
Rich content, such as virtual reality-based content, has become one of the main mechanisms of persuading hotel guests to upgrade their room. Read More
edreams-odigeo-results-2018
News / Online
eDreams Odigeo hits record revenue milestone
By Kevin May | June 27, 2018
European travel group eDreams Odigeo has reached €500 million in annual revenue for the first time in its history, crediting growth in mobile as a significant factor. Read More
STARTUP STAGE: Instaroom brings communication to direct hotel bookings
Interview / Technology
STARTUP STAGE: Instaroom brings communication to direct hotel bookings
By Kevin May | June 27, 2018
Instaroom has built what it calls a "concierge platform" so that hotels can communicate directly with potential guests on their websites. Read More
WeChat marketing for travel
News / Online
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
Triptease secures $4 million to take hotel direct tech to the Far East
News / Distribution
Triptease secures $4 million to take hotel direct tech to the Far East
By Kevin May | June 26, 2018
Triptease has raised a further $4 million in its Series B round, bringing the total investment in the company to date to almost $25 million. Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
How Google, Instagram and more are shaking up hotel digital marketing
Opinion / Online
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
Study shows evolution of Google real estate for travel searches
News / Online
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
News / Online
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
By Kevin May | June 21, 2018
A corporate roll-up has emerged in the Middle East as Saudi Arabia's largest online travel agency FlyIn becomes part of Cleartrip. Read More
HITEC product news
News / Technology
Sonifi, Cendyn, and other product news from HITEC
By Mitra Sorrells | June 21, 2018
Dozens of hospitality industry technology vendors released new and updated products this week during HITEC, the Hospitality Industry Technology Exposition and Conference, which is taking place in... Read More
The Phocuswright Conference 2026