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News / Online

Rapid fire with Olaf Backofen of Lufthansa Group

By Morgan Hines | April 18, 2025

Olaf Backofen, head of retail partnerships for Lufthansa Group, said the company's priorities for 2025 include leveraging AI to improve the customer experience. Read More

News / Distribution

Amadeus-Google partnership helps airlines with dynamic pricing

By Linda Fox | April 18, 2025

Amadeus is working with Google Flight Search and Finnair to ensure fares displayed from the airline are up-to-date and accurate. Read More

Opinion / Technology

You've spent 20 years optimizing for humans: Now it's time to optimize for AI

By Brennen Bliss - Propellic Travel Marketing | April 17, 2025

Brennen Bliss, CEO of Propellic Travel Marketing, shares tips and tactics to optimize travel websites for AI systems. Read More

News / Technology

How travel businesses choose the right AI model

By Mark Frary | April 14, 2025

The world of AI is expanding rapidly, creating both solutions and concerns for travel companies. Read More

News / Online

How AI and visual search are reshaping travel discovery

By Marisa Garcia | April 9, 2025

Visual search is beginning to dominate, especially for younger travelers and the numbers show that it's probably not a passing fad. Read More

News / Technology

How Destination Toronto developed its AI assistant 6ix

By Linda Fox | April 8, 2025

Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is gaining insights on how users are engaging with its content. Read More

News / Online

Could a tours and activities push from Google penalize OTAs?

By Matthew Parsons | April 1, 2025

OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More

News / Online

Google updates AI capabilities for travel tools

By Abby Crotty | March 27, 2025

Users will soon be able to use a new price tracking feature for hotels via Google Search and turn on a new "screenshots" feature in Google Maps. Read More

News / Online

European regulator finds Google not compliant with DMA

By Linda Fox | March 21, 2025

The European Commission has said Google-parent Alphabet “self-preferences its own services” following and investigation and feedback from third parties. Read More

News / Technology

Will metasearch remain relevant with agentic AI's rise?

By Morgan Hines | March 6, 2025

With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More

News / Technology

Sabre attributes Q4 gains to bookings growth, reduced tech expense

By Linda Fox | February 20, 2025

Sabre said it is positioned for double digit growth in distribution bookings and central reservation system transactions in 2025. Read More

News / Technology

The future of travel is arriving faster than you think

By Phocuswright Research | February 18, 2025

Phocuswright's latest report, "Travel Innovation and Technology Trends 2025," reveals how the convergence of generative AI and digital ID will change how we search, book and experience travel. Read More

Opinion / Online

How "Operator" changed the travel shopping game

By Christian Watts - Magpie | February 6, 2025

OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More