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News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

News / Technology

AI Insights: Generative AI in travel distribution

By PhocusWire | May 17, 2023

Travelport’s chief product and technology officer Tom Kershaw answers our questions about how the company is working with generative artificial intelligence technology. Read More

News / Online

Google looks to social media for some travel searches

By Mitra Sorrells | May 12, 2023

The new Perspectives filter will show results from TikTok, Instagram, YouTube, Reddit and other social sites for some travel queries when the user “may benefit from the experience of other people.”... Read More

News / Technology

Google partners with Singapore Tourism Board for AI-powered guided tours

By Arvindh Yuvaraj - WebinTravel | May 11, 2023

Singapore Tourism Board is the first tourism partner globally in Google’s ARCore Early Access Program. Read More

News / Technology

eDreams looks to Google Cloud for generative AI boost

By Linda Fox | May 5, 2023

The online travel agency is part of Google's AI trusted tester program, which enables it to combine its own AI capabilities with that of Google Cloud. Read More

News / Online

Consumers see costs as barrier to sustainable travel

By Kathryn Walson | April 17, 2023

While several travel organizations and brands say they are trying to help people choose greener travel, challenges include cost and helping consumers identify more sustainable options. Read More

News / Online

Google redesigns hotel browsing on mobile

By Derek Catron | April 3, 2023

Google also confirmed PhocusWire reports of a pilot program in which it is offering to give consumers a refund on flights if the airfare purchased drops before departure. Read More

News / Online

Google is testing free price guarantee for flights

By Mitra Sorrells | March 23, 2023

For fares that include the guarantee, Google automatically monitors prices and refunds the difference to the traveler's Google Pay account if it drops. Read More

News / Technology

Google enhances AI-powered ad tool for hoteliers

By Mitra Sorrells | March 7, 2023

The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More

News / Startups

Kayak co-founder prepares to launch hotel reviews and booking in new app

By Mitra Sorrells | February 17, 2023

Paul English says his goal is to have restaurant, hotel and event reviews and bookings available in the Deets app for 15 cities across the United States by the end of 2023. Read More

Opinion / Online

From AI to Google: 5 truths for travel marketers in 2023

By Jared Alster - Dune7 | February 8, 2023

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

Opinion / Distribution

How much are hotels losing by not controlling prices?

By Pablo Sánchez - Mirai | February 3, 2023

Analysis by Mirai finds that hotels that reduce disparities and improve pricing compared to OTAs almost automatically get more impressions, clicks and direct bookings. Read More

News / Technology

The evolution of in-room voice tech in hospitality

By Kathryn Walson | January 25, 2023

Voice assistants help short-staffed hotels by answering routine questions that the front desk would otherwise have to answer. They can also boost revenue by upselling spa services or future bookings,... Read More

Opinion / Online

How travel brands can activate first-party data

By Dave Goulden - Sojern | January 23, 2023

Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience. Read More

News / Technology

What will ChatGPT mean for the travel industry?

By Mitra Sorrells | January 12, 2023

Industry leaders from Booking.com, Expedia Group, Hopper and more weigh in on the topic of what ChatGPT might mean for their internal operations and for travelers. Read More

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