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Travelport shows off Facebook flight search and booking system prototype

By Kevin May | March 5, 2012

It was not long that putting a search tool into a Facebook application was considered something of a landmark issue - but things are moving quickly now. Read More

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Why Pinterest works in the travel industry (ESPECIALLY destinations)

By Troy Thompson | March 5, 2012

This is not another post about how to promote via Pinterest. Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance. Read More

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KLM: Business travelers getting more social -- adds Meet & Seat to 10 routes

By Dennis Schaal | March 2, 2012

Just weeks after introducing its social-media-oriented Meet & Seat on three intercontinental routes, KLM now is expanding the program to 10 additional routes, and saying business travelers have been the... Read More

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How one travel brand is making its Facebook page almost identical to the web mothership

By Kevin May | February 27, 2012

Build it and they will come - apparently. But why, then, have travel brands not really given much effort to making their Facebook profile as functional as the main website? Read More

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Playing with the social graph is just the beginning for the travel industry

By Kevin May | February 24, 2012

Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand - the true value lies in the data held by users. Read More

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Gandhi would be proud - ski chalet hosts barricade in for peaceful and social media-led protest

By Kevin May | February 24, 2012

Seven ski hosts in the resort of Les Menuires in France have taken the dramatic step of locking themselves into a luxury chalet in a fight against their UK-based employer. Read More

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Bringing online travel to West Africa, a place where the big brands fear to tread

By Viewpoints | February 23, 2012

When Hotels.com.ng, West Africa's first hotel listings site, launched in Nigeria at the start of 2012, it entered a business environment without many of the things peers in the US and Europe take for... Read More

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How airlines use Twitter - January 2012 [INFOGRAPHIC]

By Kevin May | February 22, 2012

Less chatter generally in January 2012 for the most popular airlines in Twitter, as Cebu Pacific came in ahead of Air Asia as the most talked about carrier. Read More

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Eurostar launches digital advertising campaign with live tweets - well, nearly

By Kevin May | February 21, 2012

European high-speed rail service Eurostar is combining social media with outdoor advertising to support the launch of a new route on the continent. Read More

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How to use social media monitoring for service and sales in travel

By Josiah Mackenzie | February 21, 2012

For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business. Read More

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Ooh, look at you: KLM does it again - dress like a stewardess on Facebook

By Kevin May | February 20, 2012

When a brand has over one million fans on Facebook it can try all sorts of fun and games to interact with consumers - with KLM currently one of the most imaginative out there in travel. Read More

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Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

By Kevin May | February 16, 2012

KLM Surprise is still probably the best example yet of how a travel brand can use the social graph to discover and engage with customers in an unusual and valuable way. Read More

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Five golden rules of social media ROI in the travel industry

By Viewpoints | February 16, 2012

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? Erm, guys? Read More

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Is Japan cool? Not sure, but ANA knows how to make a cool social media-led promo

By Kevin May | February 16, 2012

Japan has certainly had its difficulties over the past 12 months - if a catastrophic earthquake and tsunami were not enough, both helped trigger one of the world's worst nuclear accidents for decades. Read More

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North Wales Borderlands marries old and new with tourism geocaching promotion

By Linda Fox | February 16, 2012

Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouragign people to tour the region with its 'Great North Wales Borderlands Adventure Trail' promotion... Read More

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