Facebook

News / Online

What can travel companies learn from other online retailers? [hint: at least four things]

By Viewpoints | September 7, 2012

Order a book on Amazon that you already own. What happens? Amazon reminds you politely that the book is in your possession and asks if really want to buy it again. Read More

News / Online

Time to stop obsessing over Facebook LIKES - Were Here is the real metric for travel pages

By Viewpoints | September 4, 2012

We’ve got one message for travel brands using Facebook as a marketing platform - forget fixations over "LIKE" and focus on how many people are actually visiting your destination or attraction. Read More

News / Online

Is your digital marketing on track? [INFOGRAPHIC]

By Nick Vivion | August 31, 2012

Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand's identified... Read More

News / Online

The Scan: Expedia opens a huge R&D center in India, WolframAlpha analyzes your Facebook account, and more

By Sean O'Neil | August 31, 2012

Expedia is hiring for its newest and largest R&D center in Asia, WolframAlpha makes it easy to get all sorts of data on your Facebook activity, and more items in our roundup. Read More

News / Online

Brands may face challenges in their social efforts with Britons over age 24

By Sean O'Neil | August 30, 2012

Only the younger, "Facebook generation" routinely uses social media like Facebook to share information with brands, says a survey conducted by YouGov for Experian Marketing Services. Read More

News / Online

Two thirds of mobile bookers are expecting to travel within 24 hours

By Kevin May | August 30, 2012

Expedia says nearly 70% of customers using a mobile device to book one of its travel product are looking to travel within the next 24 hours. Read More

News / Online

The Scan: UK hotels scolded for online rate display, the first use of Facebook's Were Here API, and more

By Sean O'Neil | August 30, 2012

Eleven major hotel chains are routinely breaching British government guidelines and advertising standards rules by not including VAT in headline prices online, and more items in our roundup. Read More

News / Online

Lessons learned in social media: How Vueling should have dealt with the hijack that never was

By Viewpoints | August 30, 2012

News in social media spreads fast, meaning we continuously remind our customers of the implications this can have on both customer service and crisis management for airlines. Read More

News / Online

Beyond social media - A rough guide to Employee Generated Content in the travel industry

By Viewpoints | August 28, 2012

While many hotels are still looking for that elusive social ROI, recent Panda and Penguin updates to Google (and Bing, too) suggest that direct bookings from social might not always be the right goal. Read More

News / Online

TripBirds swaps travel tips platform for social media-led hotel booking service

By Kevin May | August 28, 2012

Back in December 2011, TripBirds was one of many (many, many) so-called social travel sites, created so users can get tips from their friends using the social graph. Read More

News / Online

WhenCorp helps businesses list their event calendars everywhere online

By Nick Vivion | August 24, 2012

Event calendars are an essential tool for any destination or venue, as they provide a centralized source for a location's goings-on. Read More

News / Online

No, wait! The postcard is alive and kicking after all (but video calls more popular)

By Kevin May | August 24, 2012

Maybe the humble postcard has been given a bit of a hard time of late as travellers shun the snail mail for the instant gratification of email and, increasingly, mobile services instead. Read More

News / Online

Cruise lines prefer Facebook to Twitter for customer engagement, few dabble in other networks

By Viewpoints | August 22, 2012

A new survey of 50 cruise companies has indicated an overwhelming preference for using Facebook Fan pages over Twitter profiles. Read More

News / Online

Move over you social media luvvies, apparently only 1 per cent of travellers are listening

By Kevin May | August 20, 2012

The influence of social media in travel may be overstated, or so says Directline Holidays after commissioning a study to understand what inspires consumers when choosing a destination. Read More

News / Online

How WestJet managed to get 180,000 LIKES and 9,500 comments on Facebook for being nice

By Kevin May | August 20, 2012

Here is a story to dispel the idea that consumers use social media channels such as Twitter and Facebook just as a method to have a rant at travel providers. Read More

Most Popular
Latest Stories