Expedia News and Updates

Expedia Group is one of the most influential players in online travel, with a portfolio of brands and platforms that shape the digital booking landscape. PhocusWire provides timely, in-depth coverage of Expedia news and updates, including leadership changes, platform innovation, and shifts in its global strategy across lodging, air, and experiences.

The latest developments from Expedia and the OTA market

Track how Expedia is evolving its technology stack, streamlining traveler engagement, and reimagining its marketplace to compete in a rapidly changing OTA environment. Our reporting includes insights on product development, loyalty integration, and strategic partnerships that reflect broader trends in online travel retail.

So, what is the Power Paradox in travel?
News / Online
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
Following the leader - Booking.com ahead in the online travel stakes
News / Distribution
Following the leader - Booking.com ahead in the online travel stakes
By Viewpoints | June 25, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. The elephant in the online travel room is that while consumers are offered a massive variety of options, the Read More
Nine must-watch travel marketing trends
Opinion / Online
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
mmgy portrait of american travelers
News / Online
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
OTA Insight parity tool and report
News / Distribution
OTA Insight launches new parity tool for revenue management
By Mitra Sorrells | June 19, 2018
Hoteliers have a new tool to help them analyze and optimize distribution costs.   Read More
Digital marketing series part 3 email
News / Online
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
Expedia plots package advantage with late-booking tool
News / Online
Expedia plots package advantage with late-booking tool
By Jamie Biesiada - Travel Weekly | June 14, 2018
Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Read More
Expedia gets super-serious about activities, plots five-fold booking jump
News / Online
Expedia gets super-serious about activities, plots five-fold booking jump
By Kevin May | June 13, 2018
Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More
VIDEO: Deep dive on hotels and online travel agencies
News / Distribution
VIDEO: Deep dive on hotels and online travel agencies
By PhocusWire | June 11, 2018
Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time. Read More
Report says timeshare failed to evolve against rise of Airbnb
News / Distribution
Report says timeshare failed to evolve against rise of Airbnb
By Kevin May | June 11, 2018
The "sharing economy" in travel didn't arrive on the scene with the advent of global mega-brands such as HomeAway or, more recently, Airbnb. Read More
VIDEO: Booking.com on its big opportunity in private accommodation
News / Online
VIDEO: Booking.com on its big opportunity in private accommodation
By PhocusWire | May 25, 2018
Booking.com is fighting on a number of fronts these days, having ramped up its strategy on private accommodation over the course of the last two years. Read More
How organic search is becoming ineffective for hotels on Google
News / Online
How organic search is becoming ineffective for hotels on Google
By Kevin May | May 23, 2018
Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More
expedia bleisure travel
News / Online
More than 60% of business trips include leisure component
By Jill Menze | May 18, 2018
New research from Expedia Media Solutions shows that bleisure travel is thriving, with more than 60% of business trips in the past year including a leisure component. Read More