Etihad

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

Interview / Startups

Hot 25 Travel Startups for 2026: Arcube

By PhocusWire | November 10, 2025

Arcube is a travel technology company that helps airlines unlock new revenue by aggregating ancillary suppliers, from lounges and eSIMs to car hire and insurance, into a single integration. Read More

News / Technology

TikTok launches travel advertising solution

By Morgan Hines | September 29, 2025

TikTok’s Travel Ads is meant to connect users with hotel, destination, flight and cruise catalogs as they explore travel content on the platform. Read More

Interview / Startups

STARTUP STAGE: Arcube helps fliers convert loyalty points to ancillaries

By Morgan Hines | March 11, 2025

Arcube's platform also works to analyze a passenger’s travel history, market data and other factors to predict and increase the likelihood of a passenger returning to an airline. Read More

News / Technology

Personalization, Web3, NFTs - how airline loyalty programs are evolving

By Linda Fox | November 28, 2023

Airlines are taking small steps to build in flexibility and make loyalty programs more appealing, but it's evolution rather than revolution. Read More

News / Technology

Aviation executives talk balancing data advances with technical debt

By Linda Fox | October 31, 2023

Airlines rely on data throughout the organization, but challenges around technical silos and legacy systems persist and carriers are cautious of the hype of AI. Read More

News / Technology

Etihad launches NFT collection tied to loyalty program

By Mitra Sorrells | July 7, 2022

Etihad says it will offset the carbon footprint of the project and use proceeds from the sale of the collection to purchase sustainable aviation fuel. Read More

News / Online

Snapchat unveils dynamic ads service for travel advertisers

By Linda Fox | June 1, 2022

The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More

News / Technology

Airports must lose check-in desks, reduce touchpoints

By Linda Fox | May 17, 2021

The aviation industry has missed past opportunities to create a more automated passenger journey. Read More

News / Technology

How digital health passes bring biometrics in aviation much closer

By Linda Fox | April 7, 2021

Progress in facial recognition technology and reduced development costs are bringing seamless travel a step closer. Read More

Opinion / Technology

Six tech trends paving the way for transformation in aviation

By David Lavorel - SITA | December 16, 2020

Advances in technologies such as biometrics and blockchain are accelerating change in the aviation industry. Read More

News / Technology

Middle East, part 4: Aviation innovation

By Mitra Sorrells | April 29, 2019

For the final piece in our monthlong series on the Middle East, we take a look at innovations in the airline sector. Read More

News / Technology

Airlines bring baggage handling mishaps down as tracking tech kicks in

By Linda Fox | April 25, 2019

SITA's baggage report shows that airlines and airports continue to make improvements in baggage mishandling. Read More

News / Technology

Sabre names three airlines as launch customers for new platform

By Rob Gill | October 4, 2018

Sabre has launched its Digital Airline Commercial Platform with Aeroflot, Ethiopian Airlines and Etihad as its first three airline customers. The platform, also known as DACP, was announced by Sabr Read More

News / Technology

Airline pricing get smarter, and AI systems duke it out as competition intensifies

By Marisa Garcia | September 11, 2018

Airline pricing is a complex science, but it’s about to get smarter as technology companies reveal new capabilities for data analysis and competitive modelling. Last week, during the Aviation Festi Read More

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