Customer Relationship Management

Opinion / Technology

How tourism organizations can refresh their post-pandemic data strategy

By Piyush Shrivastava - Adara | April 14, 2021

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More

News / Online

Vrbo puts new emphasis on helping its best hosts

By Kevin May | April 13, 2021

To qualify as a Premier Host, owners must have a 90% or higher acceptance rate of guests, have cancelled on guests on less than 5% of occasions and have higher than a 4.3 rating from guests. Read More

Opinion / Technology

Five ways airlines can boost traveler confidence as travel resumes

By Tim Underwood - xCheck | April 12, 2021

Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead. Read More

From Our Partners / Online

Windows of opportunity - optimizing receptiveness in a scattered guest journey

By Jantien Abma - Oaky | April 12, 2021

In this tense period for the hospitality industry, every little bit of revenue counts – but every impression a hotel makes on their guests does too. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

News / Online

VIDEO: Membership is the highest form of travel loyalty

By PhocusWire | April 9, 2021

Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More

News / Online

VIDEO: Bringing loyalty to travel's hottest sector

By PhocusWire | April 5, 2021

While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More

News / Distribution

VIDEO: Reaping the emotional and financial value of airline loyalty

By PhocusWire | April 1, 2021

Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More

News / Online

VIDEO: Tripadvisor on its big push to subscriptions and loyalty

By PhocusWire | March 30, 2021

Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More

Opinion / Technology

Travel recovery goes beyond planes in the sky - it requires customer empathy

By Simon Dempsey - AviLabs | March 25, 2021

Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones. Read More

News / Online

VIDEO: Why loyalty programs are still relevant

By PhocusWire | March 25, 2021

Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands. Read More

News / Online

PhocusWire Pulse: Loyalty For The Long Haul

By PhocusWire | March 25, 2021

Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers. Read More

Interview / Technology

STARTUP STAGE: WePlan brings tech to travel team planning

By Jill Menze | March 23, 2021

The Germany-based startup was founded by Franziska Burmester and Lana Jansen following successful careers in aviation consulting. Read More

Opinion / Online

What do you know about travelers in the future and how to develop a customer for life?

By Tony Evans - TProfile | March 11, 2021

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More

Interview / Online

How I Got Here, episode 54 - Avi Brosh of Palisociety

By PhocusWire | March 4, 2021

Avi Brosh's move into the hotel sector from real estate was not driven by a desire to create identikit properties at either the budget or upmarket end of the sector, as he tells Mozio's David Litwak and... Read More

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