Customer Relationship Management

From Our Partners / Online

By PhocusWire | October 25, 2021

Brands are evaluating how best to service their existing customers pre-pandemic and establishing ways of attracting new travelers to their services. Read More

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Opinion / Technology

How digital-first can address hospitality labor shortages

By Lisa Barker - IBS Software | October 8, 2021

Technology has the potential to reduce persistent staffing pressures while simultaneously improving the guest experience. Read More

News / Online

Pandemic has not hit travel brand loyalty programs

By Kevin May | October 5, 2021

The report from ValuePenguin found that 14% of travelers had become more loyal to their favorite brands and just 11% claimed the opposite. Read More

Interview / Technology

Sounding Off: Some are moving beyond lip service with autonomous services

By PhocusWire | October 1, 2021

Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More

News / Technology

Cover Genius secures $72M for global expansion bid

By Kevin May | September 29, 2021

The Australia-based company got backing for the Series C round from Sompo Holdings, which led the investment. G Squared and existing investors also participated. Read More

News / Online

Lonely Planet axes legendary Thorn Tree travel community

By Kevin May | September 27, 2021

The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips. Read More

News / Technology

RateGain to acquire hotel distribution provider MyHotelShop

By Kevin May | September 23, 2021

MyHotelShop was created in Germany in 2012 and provides tools and services to hotels to help increase their direct sales. Read More

From Our Partners / Online

Building loyalty into your travel brand

By Marisa Garcia | September 22, 2021

As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More

From Our Partners / Distribution

Discover how to track worldwide recovery and spot early signs of demand

By Nadine Böttcher - OTA insight | September 22, 2021

Despite hoteliers across the globe eager to capitalize on recovery efforts, strategic decision-making is more difficult in a post-pandemic world than ever before. Read More

News / Online

Expedia Group brings loyalty programs into a single platform

By Kevin May | September 21, 2021

The company says all brands and products will be in the program, covering flights, hotels, alternative accommodation, car rentals, cruises and activities. Read More

News / Online

Vrbo expands program to woo Airbnb hosts, claims thousands have already joined

By Kevin May | September 16, 2021

The Fast Start program began in the U.S. in March 2021 and is designed to help experienced hosts who haven't joined the site yet increase their visibility and earnings. Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Technology

Sixt and Intel unite for autonomous taxi vehicle launch

By Kevin May | September 10, 2021

Robotaxi services in the Bavarian city will be available via the Sixt app and on Moovit. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

Opinion / Technology

How a travel tech company is looking to foster a gender‐balanced workforce

By Sabine Hansen - Amadeus | September 7, 2021

Even before we consider how the last 18 months have taken their toll on the journey toward gender parity, it’s clear we still had a long way to go in the workplace. Read More

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