Booking.com News

As a global leader in online accommodations and travel services, Booking.com continues to shape the digital travel experience through innovation, platform evolution, and strategic partnerships. PhocusWire delivers the latest Booking.com news to keep industry professionals informed on how this travel giant is adapting to shifting market dynamics and consumer expectations.

Key Booking.com updates, partnerships, and market trends

Follow developments in Booking.com’s core technology, loyalty strategies, and supplier relationships, along with its expansion into flights, experiences, and payments. Our reporting covers how the brand is responding to competitive pressures, regulatory environments, and the increasing demand for seamless, personalized travel.

Hotels grapple with ‘secondary OTAs’ for pricing control
News / Distribution
Hotels grapple with ‘secondary OTAs’ for pricing control
By Matthew Parsons | June 24, 2025
There's been a “channel shift” back to the OTAs and other digital avenues, but hotels are starting to lose control of their rates. Read More
Sophisticated scams are on the rise: How travel brands can secure trust
News / Technology
Sophisticated scams are on the rise: How travel brands can secure trust
By Morgan Hines | June 23, 2025
The list of cyber threats to travel brands such as phishing, credential stuffing and nation state attacks is growing as artificial intelligence advances. Read More
Breaking down experiences in the travel sector
News / Online
Breaking down experiences in the travel sector
By Abby Crotty | June 13, 2025
Industry leaders from Amadeus, Booking.com and Hyatt weighed in on strategies, challenges and best practices surrounding experience sales. Read More
Tripadvisor execs on AI strategy, brand trust and memberships
News / Online
Tripadvisor execs on AI strategy, brand trust and memberships
By Abby Crotty | June 12, 2025
Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More
The future is hybrid: Navigating the ‘length of stay’ challenge in STRs
Opinion / Online
The future is hybrid: Navigating the ‘length of stay’ challenge in STRs
By Shay Many - Guesty | June 10, 2025
Shay Many, senior director of product management at Guesty, highlights the need for a hybrid approach to LOS pricing. Read More
Agoda launches AI-powered vacation planner for Indian travelers
News / Technology
Agoda launches AI-powered vacation planner for Indian travelers
By Abby Crotty | June 4, 2025
The travel planner was built with Google's AI technology and is available until June 30 as part of a marketing campaign. Read More
OTA marketing spend rose in Q1 2025
News / Online
OTA marketing spend rose in Q1 2025
By Linda Fox | June 3, 2025
As Airbnb, Booking Holdings, Expedia Group and Trip.com Group continue to up marketing spend, PhocusWire looks at what they're saying about these investments. Read More
Class action suit filed against Booking.com in Europe
News / Distribution
Class action suit filed against Booking.com in Europe
By Mark Frary | June 2, 2025
The action follows a September 2024 judgement by the European Court Justice in the long-running case between Booking.com and German hotels and groups. Read More
Why AI travel scenarios miss the $3T opportunity
Opinion / Technology
Why AI travel scenarios miss the $3T opportunity
By Robert Matsuoka | May 30, 2025
Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from. Read More
Swiss regulator to review Dertour acquisition of Hotelplan Group
News / Online
Swiss regulator to review Dertour acquisition of Hotelplan Group
By Abby Crotty | May 27, 2025
While HomeToGo has received regulatory approvals for its separate agreement to acquire Interhome, another Hotelplan Group brand, the investigation will delay both deals. Read More
Booking.com terminates many partnerships with content creators
News / Distribution
Booking.com terminates many partnerships with content creators
By Abby Crotty | May 23, 2025
Content creators were informed via email, which also had instructions for joining Booking.com's third-party affiliate program. Read More
Swiss regulator orders Booking.com to cut commission rates 25%
News / Distribution
Swiss regulator orders Booking.com to cut commission rates 25%
By Abby Crotty | May 22, 2025
The regulator said the ruling was “necessary,” as the parties were unable to reach an agreement after “intensive negotiations.”  Read More
Travel’s persistent cybersecurity problem, and why it could get worse
News / Online
Travel’s persistent cybersecurity problem, and why it could get worse
By Matthew Parsons | May 20, 2025
Rapid advances in travel technology and distribution are emboldening hackers and leading to more sophisticated attacks. Read More
Skyscanner appoints new CEO
News / Online
Skyscanner appoints new CEO
By Abby Crotty | May 14, 2025
Bryan Batista, Skyscanner's current chief operating officer, will step into the role on June 1. Read More
Rapid Fire with Björn Bender of Rail Europe
News / Online
Rapid Fire with Björn Bender of Rail Europe
By Morgan Hines | May 1, 2025
On June 11, Rail Europe CEO Björn Bender will take part in an executive panel, “The Great Ground Shift,” which will focus on ground transportation’s ongoing transformation. Read More