Booking.com News

As a global leader in online accommodations and travel services, Booking.com continues to shape the digital travel experience through innovation, platform evolution, and strategic partnerships. PhocusWire delivers the latest Booking.com news to keep industry professionals informed on how this travel giant is adapting to shifting market dynamics and consumer expectations.

Key Booking.com updates, partnerships, and market trends

Follow developments in Booking.com’s core technology, loyalty strategies, and supplier relationships, along with its expansion into flights, experiences, and payments. Our reporting covers how the brand is responding to competitive pressures, regulatory environments, and the increasing demand for seamless, personalized travel.

How online travel agencies plan to win and retain customers
News / Online
How online travel agencies plan to win and retain customers
By Phocuswright Research | August 8, 2023
Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More
Booking’s Fogel sees signs of “record summer travel season”
News / Online
Booking’s Fogel sees signs of “record summer travel season”
By Derek Catron | August 3, 2023
Booking Holdings enjoyed record gross travel bookings in Q2, but CEO Glenn Fogel sees even better things coming based on July figures.   Read More
Hotel bookings via mobile device continue to edge north
News / Online
Hotel bookings via mobile device continue to edge north
By Linda Fox | July 21, 2023
Affilired has been charting the rise in hotel bookings via mobile in recent years and reported a marked increase in the first quarter of 2023. Read More
Airline industry leaders, academics will advise Google on emissions calculations
News / Online
Airline industry leaders, academics will advise Google on emissions calculations
By Mitra Sorrells | July 12, 2023
Google is aiming to build trust in its flight emission data and make it the global standard for accurate, transparent and consistent information. Read More
Study reveals low take-up of AI among European hotels
News / Distribution
Study reveals low take-up of AI among European hotels
By Linda Fox | July 5, 2023
The Booking.com-Statista European Accommodation Barometer reveals that 23% plan to use the tools in the next six months, but two-thirds have no plans to use AI in their businesses. Read More
Online travel platforms escape digital gatekeeper list
News / Online
Online travel platforms escape digital gatekeeper list
By Linda Fox | July 4, 2023
The European Commission published the first list of companies that consider themselves potential gatekeepers today. Read More
Priceline’s new AI chatbot will mix ChatGPT and Google tech
News / Technology
Priceline’s new AI chatbot will mix ChatGPT and Google tech
By Mitra Sorrells | June 28, 2023
Priceline's new chatbot, Penny, is equipped with security features so users can complete an accommodation booking right within the chat. Read More
Booking.com adds conversational trip planning with ChatGPT
News / Technology
Booking.com adds conversational trip planning with ChatGPT
By Mitra Sorrells | June 27, 2023
For now the chat platform is integrated only with Booking.com’s accommodation booking experience, but the company plans to add flights, ground transportation and other trip components in the future. Read More
Google partners with EU aviation agency on emission data standard
News / Online
Google partners with EU aviation agency on emission data standard
By Mitra Sorrells | June 7, 2023
Lufthansa Group is the pilot partner in this initiative and will provide an extensive set of flight data from specific flights that can be used to improve estimates for future flights on the same... Read More
Online travel giants Q1 marketing spending shows wide variance
News / Online
Online travel giants Q1 marketing spending shows wide variance
By Mitra Sorrells | June 6, 2023
Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More
LGBTQ+ travelers' destination choice influenced by current affairs
News / Online
LGBTQ+ travelers' destination choice influenced by current affairs
By Linda Fox | June 2, 2023
Research from Booking.com reveals that 80% of U.S. LGBTQ+ travelers say they must consider their safety, up from 65% in 2022. Read More
Former Sabre exec Traci Mercer on her new role at Priceline
News / Online
Former Sabre exec Traci Mercer on her new role at Priceline
By Mitra Sorrells | May 31, 2023
In her new role as senior vice president and head of accommodations for Priceline, Traci Mercer discusses her priorities for growing the brand, opportunities in the B2B space and the importance of... Read More
Booking Holdings sees opportunity to recreate "human travel agent” with generative AI
News / Online
Booking Holdings sees opportunity to recreate "human travel agent” with generative AI
By Mitra Sorrells | May 4, 2023
The comments regarding generative AI came as the company shared its first quarter financial results, which had both gross bookings and room nights at record levels for a quarter.  Read More
sustainable travel
News / Online
Consumers see costs as barrier to sustainable travel
By Kathryn Walson | April 17, 2023
While several travel organizations and brands say they are trying to help people choose greener travel, challenges include cost and helping consumers identify more sustainable options. Read More
smartryde-funding-api
News / Startups
Japan’s SmartRyde raises $3.4M as it expands airport transfer marketplace
By Mitra Sorrells | April 9, 2023
Along with the funding, SmartRyde has created an API so online travel agencies and airlines can connect directly to its global network to easily offer pre-booked airport transfers in their booking... Read More
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