American Airlines

Adding more steps to the booking flow tends to increase complexity and leads to abandoned purchases so is generally considered a no go area. Or is it? While that's the "conventional wisdom" there ar Read More

In the wake of the latest challenge to the GDS status quo, Sabre chief Sean Menke says the GDS will remain “the most efficient way to move us forward.” Menke made the statement in his keynote addre Read More

American Airlines is rolling out a travel agency incentive program to encourage agents to adopt an NDC connection with the carrier. American will pay agencies $2 for every AA-marketed segment proce Read More

Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the website instead of the mobile app. Read More

From American Airlines to United, airlines are currently generating the kind of headlines no brands want to be associated with, whilst generating memes like "board as a doctor, leave as a patient". Read More

Several major airlines, including Lufthansa, Air Canada and American Airlines, were unsuccessful in their recent attempt to bring the GDS "full content agreement" closer to a demise. The carriers h Read More

The jury has returned its verdict in US Airways's $134 million antitrust lawsuit against travel technology giant Sabre. The airline, obelow owned by American Airlines Group, persuaded a jury in a U Read More

Former Orbitz chief Jeff Katz is heading up a new company which aims to use travel data to improve the traveller experience. Dihedral, as the company is called, is being set up in partnership with Read More

Last autumn, Sabre got an early holiday gift. The presiding judge said she would not give US Airways a critical legal declaration it wanted. Judge Lorna Schofield of the US Southern District Court Read More

Only 10 days after filing, American Airlines has dropped its lawsuit asking a judge to get involved in a contract dispute with Gogo, which sells in-flight internet connectivity. Gogo's stock shares Read More

American Airlines has said it wants to drop Gogo Inflight as its provider of in-flight Internet and switch to ViaSat, a rival US-based service. The airline filed a lawsuit in Texas court about this Read More

More acceptance of the new world by traditional travel providers following an agreement between American Airlines and Uber to collaborate. The pair teamed up so that passengers using the AA mobile Read More

Sabre, the global distribution system (GDS), said today that it had begun to sell American Airlines' upgraded seat products using technology based on the New Distribution Capability (NDC) standards. Read More

The Apple Watch arrived on the scene in April this year, greeting with typical levels of Apple-related hype both from the company itself and its masses of fans. And given that this was an entirely Read More

The US Airways antitrust lawsuit against Sabre could have been the trial of the century, at least for distribution nerds. But the bench trial, scheduled for October, has been taken off the schedule Read More