Lufthansa

News / Online

Rapid fire with Olaf Backofen of Lufthansa Group

By Morgan Hines | April 18, 2025

Olaf Backofen, head of retail partnerships for Lufthansa Group, said the company's priorities for 2025 include leveraging AI to improve the customer experience. Read More

News / Technology

Lufthansa Innovation Hub brings robots to Munich Airport Terminal 2

By Morgan Hines | April 17, 2025

To kick things off, the pair is piloting two of Ottonomy's autonomous robots at Munich Airport. Read More

News

Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More

News / Technology

Lufthansa's AI assistant Swifty pilots with SWISS, plots next steps

By Linda Fox | March 18, 2025

The pilot offers website users the option to book their flight using AI alongside traditional search. Read More

News / Technology

Generative AI: What’s on the horizon for airlines?

By Matthew Parsons | March 11, 2025

For airlines exploring AI, much of the focus is on Large Language Models—machine learning that can comprehend and generate human language text. Read More

News / Startups

Less than 10% of airlines have invested in startups

By Morgan Hines | February 25, 2025

A new report from Lufthansa Innovation Hub found airlines tend to be conservative when it comes to investing in startups, but those that do are prioritizing startups working in sustainability and AI.... Read More

News / Technology

Lufthansa's AI assistant Swifty integrated into LINE messenger

By Morgan Hines | February 6, 2025

Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE messenger app thanks to the integration of Swifty into the platform. Read More

News / Startups

TripSuite raises $5M to grow AI platform for agencies

By Morgan Hines | December 19, 2024

TripSuite's platform for travel agencies offers tools for customer relationship management, commission tracking, accounting, payments and more. Read More

News / Online

Should the airline industry be looking at sustainability more holistically?

By Morgan Hines | September 3, 2024

The airline industry has long discussed sustainability efforts related to carbon emissions. But new measures show it's not on track to reach a “net-zero scenario.” Read More

News / Startups

Lufthansa seeks startup partnerships, spins out Cosmos platform

By Linda Fox | August 30, 2024

The hub has unveiled “Startup Gate,” a venture clienting platform to connect Lufthansa Group with startups, as part of a strategy to double down on partnerships. Read More

News / Technology

Priorities, challenges and next steps for Lufthansa Innovation Hub

By Linda Fox | August 13, 2024

Travel startups including Squake, Navit, Swifty and Uptrip have come out of the Lufthansa Innovation Hub. Now, at 10 years old, the corporate venture unit is looking at how it scales further, does more... Read More

News / Distribution

Airline alliances redouble efforts to make multicarrier itineraries seamless

By Robert Silk - Travel Weekly | July 29, 2024

As the three major alliances have reached something close to global coverage, using technology to facilitate seamless, multicarrier journeys has become a priority. Read More

News / Technology

How airlines are evolving their operations with generative AI

By Morgan Hines | July 9, 2024

Generative artificial intelligence could be a game-changing technology when it comes to simplifying the complicated operations of running an airline. Read More

News / Distribution

Finding a balance between airlines’ NDC plans and corporate travel needs

By D.J. Catron | July 2, 2024

Lufthansa Group’s Puck Voorneveld and Michael Harbin of Traverse Technologies speak in the PhocusWire studio about NDC, AI use cases and other topics. Read More

News / Technology

How Lufthansa Group is investing in the customer experience

By Linda Fox | June 27, 2024

Lufthansa Group's customer experience lead Tamur Goudarzi Pour shares its priorities for the next few months as well as its bigger vision for a PNR-free world. Read More

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