We are forever hearing that the hotel model is under threat from, well, basically everything and everyone.
Hospitality and entertainment legend Ian Schrager had some strong words to say about the situation last week.
But perhaps the circumstances that hotels find themselves in is not as gloomy as some predict - it's just a case of refining their distribution channels and getting smarter with the overall experience.
At The Phocuswright Conference 2017, a quartet of execs who represent various elements in the food chain took a positive approach to how the marketplace is evolving and what should (and could) happen next.
Patrick Bosworth (Duetto), Tammy Peter (Wyndham Hotel Group), Sam Shank (HotelTonight) and Joan Vilà (Hotelbeds Group) speak with Phocuswright's Lorraine Sileo.
Executive Roundtable: Accommodation Upended
Phocuswright Conference 2017