Trip.com Group has launched a new platform
to help its suppliers, such as destinations, hotels and attractions, become
better marketers.
The “Star Hub” is now live in the
brand’s mobile app. The platform gives suppliers their own channel to promote
their products and promotions using images, videos and text and to interact with
followers.
At launch the site includes more
than 100 channels from hospitality brands such as Intercontinental Hotels &
Resorts, Shangri-La Hotels and Resorts, Accor Group and Marriott International;
attractions including the Mutianyu Great Wall, the Oriental Pearl Tower
and Taierzhuang Ancient City; and destinations such as the Italian Tourism
Board, German Tourism Board, Yokohama City and Yamanashi Prefecture.
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Trip.com Group says the Star Hub is
“part
of a strategic move into the content marketing space” and is intended “to
become the content ecosystem for invited industry partners.”
The company says theme park owner and operator Chimelong has been
testing the site for more than three months and as of late April has close to
25,000 followers with 150 million impressions and 1.5 million content views.
"We are very pleased to see the active participation and
creation of content from our partners. We are anticipating more abundant
marketing tools to become available over the next few months, opening up unseen
advertising spaces along the process of iteration, which will be prioritized to
offer to our Star Hub partners,” says Bo Sun, chief marketing officer at
Trip.com Group.