Connect-EZ enables travelers to connect directly to airlines’ call centers with a click of a button within the app. The startup makes money by charging businesses a subscription fee for access to the platform and by offering support and deployment services.
Founded in 2020, Connect-EZ signed an agreement in December with Caribbean
Airlines to provide in-app calling services for its customers.
What is your 30-second pitch to investors?
Connect-EZ enables travelers to connect directly to airlines’ call
centers without the need to leave the app or use expensive phone minutes. Everything
is done seamlessly with the click of a button from within the airline’s app, while keeping
costs low for both the customer and airline.
Describe both the business and technology aspects of your
Connect-EZ is a telephony service that allows users to make and receive voice calls by registering with their choice of email address, without necessitating the use of a SIM card or number. The traveler can make free voice calls to an airline’s call center from within the airline’s mobile app from any data connection globally.
This creates a far superior
customer experience to manually dialing numbers from the keypad using
expensive phone minutes, especially while traveling abroad. The other aspect is cost optimization
by getting rid of toll-free numbers completely. The technology is designed to be user-friendly and to easily
integrate with existing systems, with a focus on reliability and security. Average
deployment and testing takes less than a week.
Give us your SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis of the company.
Strengths: Our platform is seamless, user-friendly, reliable
and secure, and we offer competitive packages for businesses of all sizes. Our
extensive tech industry experience fuels creative solutions and outstanding
Weaknesses: As a startup, we don’t have the same level of
brand recognition or market presence as larger competitors.
Opportunities: The travel industry is constantly evolving,
and our company has the potential to grow along with it by offering innovative
and in-demand solutions. Ease-of-use and cost optimization are going to be major
differentiators in the future, and we are positioned to address that.
Threats: There may be competition from other telephony
providers in the travel industry, and the market could be affected by external
factors such as economic downturns or shifts in consumer behavior.
What are the travel pain points you are trying to alleviate
from both the customer and industry perspective?
From the customer perspective, I heard people complain about being stuck abroad and having to call expensive international numbers for assistance. We aim to make it easier and
more convenient for travelers to communicate with businesses while on the go.
This can include booking and reservation inquiries, customer service issues and
other types of communication.
From the industry perspective, airlines have to provide toll-free numbers (sometimes internationally) and are charged by the minute every time a customer calls. Calling via our platform ends up being almost 70% to 80% cheaper for businesses. In addition, our service improves app engagement and allows the airline to control the look and feel of the interaction. In this way, Connect-EZ helps businesses reduce costs and increase efficiency, leading to improved customer satisfaction and potentially increased sales.
So you’ve got the product, now how will you get lots of
We are considering a few possible strategies to attract customers to our telephony solution:
- Partnering with travel-industry businesses and service
providers to offer our solution as an added value for their customers
- Advertising and marketing our solution through targeted
campaigns, as well as online and offline marketing efforts
- Leveraging word of mouth marketing by providing excellent
customer service and encouraging satisfied customers to spread the word about
Tell us what process you’ve gone through to establish a
genuine need for your company and the size of the addressable market.
We have conducted market research and gathered feedback from
businesses and consumers in the travel and customer-support industry to
identify the need for our telephony solution. This includes surveying
businesses about their current communication challenges and
collecting feedback from customers about their communication needs while
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Based on this research, we believe there is a significant need for
an easy-to-use and cost-effective telephony solution in the travel industry,
and we believe our solution addresses this need. We signed an agreement in December with Caribbean Airlines to provide in-app calling services for its customers.
How and when will you make money?
We currently make money by providing telephony/voice-calling
services to airlines. We generate revenue by charging businesses a subscription
fee for access to our platform and by offering support and deployment services.
What are the backgrounds and previous achievements of the
The founding team has extensive experience in the internet,
telephony and data services sector. We have consulted for startups for almost a
decade now. Our involvement spans from high-speed, cross-country internet
rollouts, cell phone tech (hardware and software) upgrades, migrations and so
How have you addressed diversity and inclusion within your
The founders understand that knowledge work is completely
different from the industrial age, and we focus on deliverables instead of
working hours. We are a work-from-anywhere company and use standardized tests
to screen job candidates. These tests are quite basic but enable a fair
assessment of the candidate’s aptitude for getting the work done, and we base
our hiring decisions on these tests rather than subjective interviews.
What’s been the most difficult part of founding the business
We are in the people-management business, and the right kind
of people for the job are difficult to find. However, I think the recent tech
downturn will allow us to quickly hire the right kind of people.
Generally, travel startups face a fairly tough time making
an impact - so why are you going to be one of lucky ones?
All startups face a tough time making an impact. That’s
mostly due to the thinking that formal education translates well to the
entrepreneurship domain. I don’t think that’s necessarily true. Additionally,
there is usually no formal education to become an entrepreneur. One needs good
mentors and preparation.
Also, the markets are also disjointed; what may work in one
segment might not work in another. Remembering the adage “Luck favors the
prepared mind,” we keep trying, experimenting and exploring.
A year from now, what state do you think your startup will
We’re focused on increasing the number of customers from the
travel industry and expanding to banking, as well as ride-sharing/delivery
What is your end-game? (Going public, acquisition, growing
and staying private, etc).
It’s too soon to say currently. I think the main thing would
be to grow for the next few years and then maybe go public.
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