Open hotel commerce platform SiteMinder will acquire guest-experience platform GuestJoy this year. Terms of the deal have not
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The acquisition follows the recent launch of SiteMinder's next-generation platform, which unifies its channel management,
distribution and booking engine products with real-time market insights,
automated payments, website-building capabilities and more than 1,500 partner
GuestJoy will further expand SiteMinder’s platform by allowing
hoteliers to automate and digitize their guest communication, drive upsell
revenues and strengthen direct guest acquisition, according to Australia-based SiteMinder.
Sankar Narayan, CEO and managing director of SiteMinder, says the agreement
to acquire GuestJoy builds on a year of strong organic growth following the
in 2021. SiteMinder was founded in 2006.
“GuestJoy’s capability to automate and personalize guest
communications will allow SiteMinder to offer a fully integrated user
experience for our hoteliers, as we continue to deliver on our hotel commerce
platform vision,” Narayan says.
Because GuestJoy is cloud-based, guests do not need to download the app. Since its 2014 founding, Estonia-based GuestJoy has gained a
reputation for its "innovative, easy-to-use technology and for delivering
high return on investment" for its customers, according to SiteMinder.
A SiteMinder partner since 2017, GuestJoy will be fully integrated into the SiteMinder hotel commerce platform following the completion of the acquisition.
GuestJoy co-founder Annika Ülem says, “We can’t wait to join SiteMinder’s vision to bring every hotel into the
new era of hotel commerce by helping hoteliers connect meaningfully with their
guests along every step of their accommodation journey.”