Hot 25 Travel Startup for 2023, has created a new platform for hotel booking
and payment orchestration that is intended to help hoteliers save time while having more
control over their revenue.
as Station, the platform works in sync with Selfbook’s Direct booking layer and
new Express secure payment enablement system.
company describes Station as the “arrivals hub” for all aspects of hotel
bookings management and payment processing. Selfbook says the system
automatically captures and processes all booking and payment data processed
through its Direct checkout interface and Express payment rails, so all
information is securely handled in one environment.
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arrival experiences are so often interrupted by immediate requests for the
guest’s credit card,” says Khalid Meniri, co-founder and CEO of Selfbook.
“Our purpose in creating Station is to ensure that all
payment orchestration happens securely behind the scenes to facilitate a truly
hospitable and transaction-free check-in experience for guests every time they
arrive at their destination.”
company says Station can automatically schedule and process payments based on
custom and dynamic rate plans, boost fraud prevention capabilities and send
payment links to recapture failed payments.
“If time is wasted, your organization is losing money.
For those of us who manage companies that may not be affiliated with global
enterprises to support payment automation needs, Station is the answer,” says
Sean Murphy, managing director at Hotel Esencia.
“The immense value of data being stored in one place to
enhance analytics, the ability to extend a seamless experience for guests, and
reducing the tiresome chore of using multiple platforms to process one
transaction is unmatched.”
In December, Amex
Ventures – the venture capital arm of American Express – made an investment
in Selfbook of an undisclosed amount. The company raised $25 million in Series A funding in
2021 and then a $15 million extension in early 2022.