Booking Holdings-owned Priceline has acquired Germany-based airline distribution and booking startup Flyiin.
Terms of the deal have not been disclosed.
According to Priceline, the acquisition will help Booking Holdings build out its flights business as part of the online travel giant’s long-touted “connected trip” strategy.
“Our flights business remains an important strategic component of our Connected Trip vision across Booking Holdings and we anticipate it will represent an increasing mix of our overall business in the coming years,” a spokesperson says in a statement.
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“With the acquisition of Flyiin, we will be able to leverage their technology to help onboard new flight partners even more efficiently. We look forward to working with the Flyiin team as we continue to expand our flights offering.”
Flyiin was created in 2015 by Stephane Pingaud, a former Amadeus marketing executive in its distribution team until 2008, when he left to work on the Cost4Travel startup until 2010.
It was originally built as a consumer-facing service for air bookings, but switched to a B2B model in the summer of 2018.
In January 2019, Flyiin raised €2.4 million, the first in the company's history, from a group of United States-based, mostly unnamed angel investors who were "closely associated with the airline sector."