Magpie, a content and distribution
system for tour and activity providers and a PhocusWire Hot 25
Startup for 2020, has released a new tool built with ChatGPT’s API.
“product optimization tool” is intended to help tour and activity suppliers
create better quality marketing content, including titles, descriptions,
keywords and translations.
descriptions, anything text, is just difficult for tour operators or anyone in
this industry because they are not usually professional writers,” says Christian Watts, founder and CEO of Magpie.
“So they’ll do
an initial description just to get it out there, but this description is
critical for everything. It’s their interface for their sales – whether for an online
travel agency or their own website. This is what people are reading to make
purchase decisions based on.”
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published a short video on LinkedIn to demonstrate how the tool, in a matter of
seconds, can rewrite content to be optimized for search.
took a terrible tour description from someone that probably wasn’t an English-first
speaker and made it really good. It covered all the right points and made it
read very well and with very good grammar,” he says.
that product is going to convert higher on every channel where it’s published.”
can pick a tone for their content - for example persuasive, humorous or
heartfelt – and can also designate a target audience such as luxury travelers
or families. The tool can also translate the copy into 10 major languages.
says one of the next ideas for this tool is to add the ability to read and synthesize
reviews so operators have a better understanding of what travelers do and don’t
value about their experience.
know there’s a ton of data in the reviews for these products … which operators
aren’t really able to read right now except one by one,” he says.
data in the reviews that can be surfaced with a tool like this that can be used
to write the descriptions even better.”
Watts says so far feedback from Magpie’s customers has been positive.
definitely enthusiasm. It has a wow factor,” he says.
was initial skepticism on the question of can you publish AI content. People
were talking about Google penalizing it. But Google has come out and said they
don’t care who generates it - as long as it's good.”