which provides real-time data exchange to create a more seamless experience for
travelers and revenue opportunities for travel companies, is launching a new
solution for destination marketing organizations and tourism boards.
Audiences uses first-party airline and hotel data so destination marketers can
create strategies based on historical and future bookings.
an important new product in the tourism market is further affirmation of the
power of real-time, first-party data to drive better marketing and customer
engagement,” says Jeffrey Katz, CEO of Journera.
message is simple for travel brands and destinations of every type: your own
data is far more valuable when you pair it with first-party data from across
the travel ecosystem.”
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says its system captures all bookings - whether made through an online travel
agency, corporate booking tool or a global distribution system - for commercial
partners including United Airlines, American Airlines, Hilton, InterContinental
Hotels Group, Marriott International, Hyatt Hotels Corporation and more,
accounting for more than 325 million customers and 760 million reservations.
using Journera Audiences can refine the data, for example filtering for “active
airline and hotel reservations to the destination or to a competing destination”
or “customers whose past trips exhibit a high propensity to spend and travel
says clients using Audiences – including Travel Texas, Visit Tampa Bay, Visit
Savannah and The Florida Keys and Key West - are using the solution to increase
ROI and drive visitation and revenue to their destinations.
approach solves the inefficiency challenge that destinations encounter when
their target audiences are comprised of too many people with possible intent to
visit the region or destination,” says Maria Sheetz, director of sales, tourism
Journera Audiences you’re reaching known travelers not bots, bookers not
a PhocusWire Hot 25 Startup for 2020, received its last
investment in June - $10 million in Series B-1 funding.