The labor shortages that have swept the hospitality industry amid the coronavirus pandemic have left hotels in the market for one key thing: automation.
According to Klaus Kohlmayr, chief evangelist and development officer at IDeaS, the labor crisis has had a major impact on revenue management talent and capabilities, leaving hoteliers to figure out how “less people can make more decisions.”
Speaking in the PhocusWire Studio at The Phocuswright Conference in Florida, Kohlmayr explains that the “revenue management of the future” will become more automated, with increasingly more hotels letting systems run with minimal interference.
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Revenue management won’t be fully automated, however; rather, the role of a revenue manager will shift into that of a commercial leader who can set the right strategies into place.
Speaking with PhocusWire news editor Jill Menze, Kohlmayr also explains why hotels are starting to see revenue optimization as a competitive advantage and the challenges hotels face regarding sustainability.
Watch the full interview below.
Executive Inteview: IDEAS on how hotels can do more with less through automation