Air India is unveiling an ambitious growth plan that aims to increase
its market share to at least 30% for domestic routes and significantly grow its international flights over the next five years.
The plan is called Vihaan.AI, which the airline says in Sanskrit
signifies “the dawn of a new era.”
The airline, acquired by the Indian conglomerate Tata Group last
fall, says the plan has been developed based on employee input and includes
five pillars: exceptional
customer experience, robust operations, industry-best talent, industry
leadership and commercial efficiency and profitability.
In the
category of leadership, Air India says it will take “a leadership position in
technology, sustainability and innovation.”
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“This
is the beginning of a historic transformation for Air India, and the dawn of a
new era. We are laying the foundation for a brave new Air India, with a renewed
sense of purpose and incredible momentum,” says Campbell Wilson, Air India
managing director and CEO.
“Vihaan.AI
is our transformation plan to make Air India the world-class airline it once
was, and that it deserves to be again. We are absolutely focused on being
recognized as a world-class airline serving global customers, with a proudly
Indian heart."
India Travel Market Report 2021-2025
This report provides a comprehensive view of India’s travel market, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.