Yatra Online, Inc.


Yatra numbers show scale of marketing spend gap with MakeMyTrip
Yatra numbers show scale of marketing spend gap with MakeMyTrip
By Martin Cowen | February 3, 2017
Yatra.com's first quarterly earnings release since joining Nasdaq in December shows a 20%+ increase in booking volumes from its air and hotels business. In the Oct-Dec period, Yatra handled 1.8 mil Read More
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MakeMyTrip commits to growth as Ibibo integration gets under way
MakeMyTrip commits to growth as Ibibo integration gets under way
By Martin Cowen | February 1, 2017
MakeMyTrip has completed its merger with Ibibo Group and will continue to prioritise growth over profitability in the short-to-medium term. Talking through its Oct-Dec16 financials, MakeMyTrip's CE Read More
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Yatra opens marketplace as part of new look
Yatra opens marketplace as part of new look
By Martin Cowen | January 23, 2017
Yatra.com has launched a new brand identity a month or so after it debuted on the Nasdaq. The OTA has also announced that it will start operating a marketplace model which "allows verified sellers Read More
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Yatra makes its Nasdaq debut
Yatra makes its Nasdaq debut
By Martin Cowen | December 21, 2016
Indian OTA Yatra.com had a quiet start to life on the Nasdaq yesterday, although Dhruv Shringi, co-founder and CEO, did get to ring the closing bell. Shares debuted on Tuesday at $10 and closed at Read More
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Yatra valued at $218 million, will list on NASDAQ
Yatra valued at $218 million, will list on NASDAQ
By Martin Cowen | July 14, 2016
Indian OTA Yatra.com will be listed on NASDAQ as part of a "business combination" with an investment firm which values Yatra at $218 million. Terrapin 3 Acquisition Corporation, also listed on NASD Read More
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Yatra launches Facebook Messenger bot
Yatra launches Facebook Messenger bot
By Martin Cowen | July 4, 2016
Yatra has launched what it claims is the first Facebook Messenger chatbot in the Indian online travel sector. The "intelligent chatbot...helps customers search and book flights directly from their Read More
News | Technology
Google India sees big hike in searches for branded budget hotels
Google India sees big hike in searches for branded budget hotels
By Martin Cowen | April 6, 2016
A study from Google India shows that branded budget accommodation will have a bumper summer season, if search volumes are reflected in actual bookings. Google's trends report found that branded bud Read More
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Yatra brings in Travel-Logs for new urban tours brand
Yatra brings in Travel-Logs for new urban tours brand
By Martin Cowen | January 21, 2016
Indian OTA Yatra.com has acqui-hired tours specialist Travel-Logs and will use it at the basis for a new product range to be known as Metro X. Metro X will be run by Travel-Logs co-founder Dhiresh Read More
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Pivotal moments 2015 - when MakeMyTrip blocked OYO
Pivotal moments 2015 - when MakeMyTrip blocked OYO
By Martin Cowen | December 29, 2015
One of the biggest success stories to come out of India in the past twelve months has been the online branded accommodation aggregators, led by OYO Rooms and ZO Rooms. Although it might be more acc Read More
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India sets the standard for branded budget hotels
India sets the standard for branded budget hotels
By Martin Cowen | August 30, 2015
India's online travel market continues to evolve, with an entirely new sector having emerged over the past year or so - online aggregated budget accommodation providers. The premise is simple and i Read More
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Looking for a metatrend - Euromonitor goes tech-crazy
Looking for a metatrend - Euromonitor goes tech-crazy
By Martin Cowen | November 11, 2014
Euromonitor International's annual trends report, released at World Travel Market last week, was more about digital than destinations, highlighting braggies, online rail bookings, transactional instan Read More
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Indian online travel agencies - mobile, holiday package challenges, and more
Indian online travel agencies - mobile, holiday package challenges, and more
By Karthick Prabu | July 25, 2014
In a recent conference (STB-WIT India Travel Executive Forum) run by Singapore Tourism Board and WebInTravel in Bangalore, India, three of the the country's leading online travel agencies discussed pa Read More
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Online travel agents vs hotels - friends, enemies or frenemies?
Online travel agents vs hotels - friends, enemies or frenemies?
By Karthick Prabu | May 15, 2014
As the industry knows, online travel agents (OTA) bring additional bookings to hotels, but while doing so, the hotel pays a commission that it could otherwise have avoided via a direct booking on its Read More
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How engaging are Indian online travel brands on Facebook and Twitter?
How engaging are Indian online travel brands on Facebook and Twitter?
By Karthick Prabu | April 28, 2014
India's online travel sector has been action packed recently - with brands such as SpiceJet offering huge discounts, ibibo acquiring YourBus, Yatra securing $23 million funding, and various brands lev Read More
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Indian OTA Yatra raises $23 million, increases focus on hotels and packages
Indian OTA Yatra raises $23 million, increases focus on hotels and packages
By Karthick Prabu | April 16, 2014
Yatra, one of India's leading online travel agencies, has raised about $23 million (INR 140 crore) in its fifth funding round. The raise was led by new investors IDG Ventures India and Vertex Ventu Read More
News | Online
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