Personalization means different things to different people - but what most agree on is that it gives travel brands an enormous opportunity.

Hotels, in particular, may be wary about how far to push the personalization agenda, not least as they grapple with countless other items within their organizations.

Yet they understand that in the battle for new customers and then creating loyalty, having some kind of one-to-one relationship can only help.

The road to personalization in travel has been a slow one, and now, it seems, with technology and 24/7 connections with guests, the opportunity is even greater.

U.K.-based hotel consultancy Revenue By Design hosts a conference (Opportunity) in London each year - a one-day look at big-picture strategy and tactics for hoteliers to understand more about trends in the market.

PhocusWire hosted a panel at the event to discuss the impact of the network effect on personalization, how hotels should consider their next moves and lot more...

The panel:

• Charlie Osmond, chief tease at Triptease
• Nancy Rademaker, partner at Nexxworks
• Antonio Figueiredo, senior director for industry solutions at Salesforce
• Gary Mayger, regional vice president  for travel in EMEA at PROS

Here is the session from last month.