Viator, Inc.


TripAdvisor buys Bokun, says it "solves the supply problem"
TripAdvisor buys Bokun, says it "solves the supply problem"
By Jill Menze | April 20, 2018
TripAdvisor has agreed to acquire Bokun in a deal it claims will provide suppliers in tours and activities "with technical solutions in addition to the sector's largest distribution channel". Read More
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Tours tech land grab intensifies as TripAdvisor acquires Bokun
Tours tech land grab intensifies as TripAdvisor acquires Bokun
By Linda Fox | April 20, 2018
It wasn't that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-base Read More
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Google tests activities search platform with a twist
Google tests activities search platform with a twist
By Kevin May | April 10, 2018
No need to panic just yet - it's only a test, of course - but Google has quietly built a search engine for tours and activities. Read More
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Exclusive: TripAdvisor’s Dermot Halpin on the site’s landmark 100,000th experience listing
Exclusive: TripAdvisor’s Dermot Halpin on the site’s landmark 100,000th experience listing
By Jill Menze | March 8, 2018
TripAdvisor is making history with a catamaran sailing expedition in Panama City Beach, FL, as it names the activity its 100,000th bookable experience on the platform. Read More
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Viator founder slams TripAdvisor over strategy
Viator founder slams TripAdvisor over strategy
By Kevin May | December 8, 2017
TripAdvisor has been accused of neglecting its Viator tour and activity booking business by the man who created it in 1995. Read More
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Airlines slow to see attractions as ancillary products
Airlines slow to see attractions as ancillary products
By Kevin May | June 9, 2017
There has been a noticeable drive by some hotels in recent years to position themselves as gateways to the wider destination in which they reside. Chains and independent properties have taken a vie Read More
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Don’t be a dinosaur - activities evolve to avoid extinction
Don’t be a dinosaur - activities evolve to avoid extinction
By Viewpoints | February 27, 2017
Think about it for a moment - over $600 million in capital has been raised in seven years by companies in the tours and activities sector. It is also seven years since Phocuswright published its de Read More
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Singing from the same songsheet? Airbnb Trips versus the current chart-toppers
Singing from the same songsheet? Airbnb Trips versus the current chart-toppers
By Martin Cowen | November 22, 2016
The deafening buzz around Airbnb Trips means that established experiential economy brands such as OpenTable, Viator and Ticketmaster need to shout even louder. Representatives from the three incumb Read More
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Airbnb claims most significant development in its history - moving beyond accommodation
Airbnb claims most significant development in its history - moving beyond accommodation
By Kevin May | November 18, 2016
It's big rhetoric time at Airbnb this week, with the home sharing giant claiming at its annual hoedown that it is going to "make travel magical again". The worst kept secret in recent months has se Read More
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TripAdvisor sees hotel revenues fall, overall takings up just 1%
TripAdvisor sees hotel revenues fall, overall takings up just 1%
By Kevin May | November 9, 2016
TripAdvisor has conceded that it is yet to show how it will turn around the company's recent downturn in financial performance. The review giant saw revenues increase by a slim 1% year-on-year to $ Read More
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TripAdvisor offers attractions content for partners
TripAdvisor offers attractions content for partners
By Linda Fox | September 14, 2016
TripAdvisor and its tours and activities brand Viator are providing an attractions content tool to hotels and travel companies. The technology enables the travel partners to offer local tours and e Read More
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TripAdvisor redesign puts activities front and centre alongside hotels
TripAdvisor redesign puts activities front and centre alongside hotels
By Kevin May | September 7, 2016
More evidence that TripAdvisor has moved a long way from its original hotel review offering - with a redesign and strapline that shows how important bookings have become. The new site, officially r Read More
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Talking Travel Tech - Jeff Lewis, VP of engineering at Viator
Talking Travel Tech - Jeff Lewis, VP of engineering at Viator
By Kevin May | August 25, 2016
Around the same time as Stephen Kaufer was busily creating TripAdvisor above a pizza parlour in Massachussets, Viator was plotting its own path as a travel startup. It would take another 14 years b Read More
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Lessons for tour operators in the wake of #Zervocalypse
Lessons for tour operators in the wake of #Zervocalypse
By Stephen Joyce | July 5, 2016
Yep, I went there. I just gave what happened to hundreds of small businesses on the fourth of July long weekend, a name. Why? Because it was an apocalypse of sorts. Hundreds of small businesses wer Read More
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Kayak adds tours and activities to its travel metasearch [UPDATED]
Kayak adds tours and activities to its travel metasearch [UPDATED]
By Sean O'Neil | May 31, 2016
A month ago Tnooz reported that Kayak would soon create a tours and activities channel. That day has arrived, with inventory now appearing on the Priceline Group-owned metasearch brand's various in Read More
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