Viator, Inc.

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More

As Tripadvisor aims to grow in 2020, what are the big headwinds to watch out for?   Read More

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

In this wide-ranging interview, the Expedia Group boss opens up about where the travel company fits in an ever-evolving tech landscape. Read More

Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips.  Read More

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

Tour and activity bookings through online marketplaces increased in 2018 compared to 2017. Read More

There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More

Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More

 2018 may be remembered as a tipping point for the digitization of the tours and activities sector within the global travel industry.  Read More

In April, PhocusWire uncovered details of Touring Bird, the hush-hush tours and activities app Google was developing inside its Area 120 incubator. Now Touring Bird has officially launched 25,000... Read More

Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion.  Read More