Viator, Inc.

Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
News / Online
Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
By Jill Menze | December 14, 2021
Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More
Viator tests new commission rate, raising skepticism with operators
News / Online
Viator tests new commission rate, raising skepticism with operators
By Jill Menze | October 22, 2021
Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More
expedia-berlin-getyourguide-viator-2
News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
Is there a role for NFTs in travel?
News / Technology
Is there a role for NFTs in travel?
By Jill Menze | June 9, 2021
Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More
Tripadvisor's Viator to provide activity content to Booking.com
News / Distribution
Tripadvisor's Viator to provide activity content to Booking.com
By Kevin May | April 22, 2021
The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More
sightseeing-future-experiences
Opinion / Technology
Four trends that could define the future of sightseeing and experiences
By Alex Bainbridge - Autoura | January 21, 2021
What were the key moments in 2020 in tours and activities, beyond the complete destruction of our collective livelihoods caused by COVID? Read More
Expedia scales back strategy on activities
News / Online
Expedia scales back strategy on activities
By Kevin May | December 21, 2020
The company confirmed that its in-person operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed. Read More
Sounding Off: Coronavirus strategies might have unintended longevity
Interview / Online
Sounding Off: Coronavirus strategies might have unintended longevity
By PhocusWire | October 30, 2020
The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
News / Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
How I Got Here, episode 29 - Rod Cuthbert of Viator
Interview / Online
How I Got Here, episode 29 - Rod Cuthbert of Viator
By PhocusWire | June 18, 2020
Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More
Coronavirus, Viator rebranding among top concerns for Tripadvisor’s potential growth
News / Online
Coronavirus, Viator rebranding among top concerns for Tripadvisor’s potential growth
By Steven Lerner | February 19, 2020
As Tripadvisor aims to grow in 2020, what are the big headwinds to watch out for?   Read More
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
News / Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
TripAdvisor axes tickets to whale and dolphin parks
News / Online
TripAdvisor axes tickets to whale and dolphin parks
By Kevin May | October 2, 2019
TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More
Travel Leaders tours and activities from Viator
News / Distribution
Travel Leaders adds Viator tours and activities for business travelers staying on
By Mitra Sorrells | August 9, 2019
Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips.  Read More
arival-berlin-distribution
News / Distribution
Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More