Viator, Inc.


wit mark okerstrom interview
Mark Okerstrom on competitor moves, Expedia's strengths and what he's had to "unlearn"
By Siew Hoon Yeoh - WebInTravel  | August 12, 2019
In this wide-ranging interview, the Expedia Group boss opens up about where the travel company fits in an ever-evolving tech landscape. Read More
News | Online
Travel Leaders tours and activities from Viator
Travel Leaders adds Viator tours and activities for business travelers staying on
By Mitra Sorrells | August 9, 2019
Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips.  Read More
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arival-berlin-distribution
Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More
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trekksoft-travel-trends-2019
Online marketplaces gaining momentum in tours booking race
By Linda Fox | January 4, 2019
Tour and activity bookings through online marketplaces increased in 2018 compared to 2017. Read More
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An honest view from the sharp end of tours and activities
An honest view from the sharp end of tours and activities
By Kevin May | November 2, 2018
There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More
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Shaken, not stirred, by a travel sector now following a familiar pattern
Shaken, not stirred, by a travel sector now following a familiar pattern
By Stephen Joyce - Rezgo | October 9, 2018
The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More
News | Technology
VIDEO: Two opposing views on Google's entry into tours and activities
VIDEO: Two opposing views on Google's entry into tours and activities
By Kevin May | September 28, 2018
Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More
News | Online
Offline part 3 tours and activities
Back in the offline world, part 3: Tours and activities
By Mitra Sorrells | September 17, 2018
 2018 may be remembered as a tipping point for the digitization of the tours and activities sector within the global travel industry.  Read More
News | Technology
Google launches Touring Bird with 25,000 experiences in 20 cities
Google launches Touring Bird with 25,000 experiences in 20 cities
By Jill Menze | September 7, 2018
In April, PhocusWire uncovered details of Touring Bird, the hush-hush tours and activities app Google was developing inside its Area 120 incubator. Now Touring Bird has officially launched 25,000... Read More
News | Online
Under-30 traveler survey
What under-30 travelers want when researching, booking and experiencing trips
By Mitra Sorrells | August 2, 2018
Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion.  Read More
News | Online
Expedia gets super-serious about activities, plots five-fold booking jump
Expedia gets super-serious about activities, plots five-fold booking jump
By Kevin May | June 13, 2018
Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More
News | Online
TripAdvisor airport store program grows
TripAdvisor airport store program grows
By Kevin May | May 10, 2018
Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More
News | Online
TripAdvisor wants to utilize massive user base to grow Experiences
TripAdvisor wants to utilize massive user base to grow Experiences
By Kevin May | May 10, 2018
TripAdvisor has high hopes for its Experiences division, claiming that there is plenty of room for growth as more suppliers shift online. Read More
News | Online
TripAdvisor extends animal welfare policy, critics say "falls short"
TripAdvisor extends animal welfare policy, critics say "falls short"
By Kevin May | May 2, 2018
Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More
News | Online
PODCAST: Phocuswire PundIT Show #11
PODCAST: Phocuswire PundIT Show #11
By Kevin May | April 22, 2018
It's now sinking in to many in the sector that they have probably just been through one of the most important in the history of tours and activities. Read More
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