Viator, Inc.

Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More

Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More

The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More

What were the key moments in 2020 in tours and activities, beyond the complete destruction of our collective livelihoods caused by COVID? Read More

The company confirmed that its in-person operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed. Read More

The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More

As Tripadvisor aims to grow in 2020, what are the big headwinds to watch out for?   Read More

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips.  Read More

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More