Viator, Inc.


Is there a role for NFTs in travel?
Is there a role for NFTs in travel?
By Jill Menze | June 9, 2021
Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More
News | Technology
Tripadvisor's Viator to provide activity content to Booking.com
Tripadvisor's Viator to provide activity content to Booking.com
By Kevin May | April 22, 2021
The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More
News | Distribution
Why virtual tours and activities will stick around after the pandemic
Why virtual tours and activities will stick around after the pandemic
By Mitra Sorrells | March 4, 2021
Companies providing online tours and activities - including Amazon - say they plan to keep virtual experiences around even after the pandemic ends. Read More
News | Online
sightseeing-future-experiences
Four trends that could define the future of sightseeing and experiences
By Alex Bainbridge - Autoura | January 21, 2021
What were the key moments in 2020 in tours and activities, beyond the complete destruction of our collective livelihoods caused by COVID? Read More
Opinion | Technology
Expedia scales back strategy on activities
Expedia scales back strategy on activities
By Kevin May | December 21, 2020
The company confirmed that its in-person operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed. Read More
News | Online
Sounding Off: Coronavirus strategies might have unintended longevity
Sounding Off: Coronavirus strategies might have unintended longevity
By PhocusWire | October 30, 2020
The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More
Interview | Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
News | Online
How I Got Here, episode 29 - Rod Cuthbert of Viator
How I Got Here, episode 29 - Rod Cuthbert of Viator
By PhocusWire | June 18, 2020
Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More
Interview | Online
Coronavirus, Viator rebranding among top concerns for Tripadvisor’s potential growth
Coronavirus, Viator rebranding among top concerns for Tripadvisor’s potential growth
By Steven Lerner | February 19, 2020
As Tripadvisor aims to grow in 2020, what are the big headwinds to watch out for?   Read More
News | Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
News | Online
TripAdvisor axes tickets to whale and dolphin parks
TripAdvisor axes tickets to whale and dolphin parks
By Kevin May | October 2, 2019
TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More
News | Online
wit mark okerstrom interview
Mark Okerstrom on competitor moves, Expedia's strengths and what he's had to "unlearn"
By Siew Hoon Yeoh - WebInTravel  | August 12, 2019
In this wide-ranging interview, the Expedia Group boss opens up about where the travel company fits in an ever-evolving tech landscape. Read More
News | Online
Travel Leaders tours and activities from Viator
Travel Leaders adds Viator tours and activities for business travelers staying on
By Mitra Sorrells | August 9, 2019
Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips.  Read More
News | Distribution
arival-berlin-distribution
Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More
News | Distribution
trekksoft-travel-trends-2019
Online marketplaces gaining momentum in tours booking race
By Linda Fox | January 4, 2019
Tour and activity bookings through online marketplaces increased in 2018 compared to 2017. Read More
News | Distribution
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