Viator, Inc.

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

Tour and activity bookings through online marketplaces increased in 2018 compared to 2017. Read More

There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More

Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More

 2018 may be remembered as a tipping point for the digitization of the tours and activities sector within the global travel industry.  Read More

In April, PhocusWire uncovered details of Touring Bird, the hush-hush tours and activities app Google was developing inside its Area 120 incubator. Now Touring Bird has officially launched 25,000... Read More

Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion.  Read More

Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More

Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More

TripAdvisor has high hopes for its Experiences division, claiming that there is plenty of room for growth as more suppliers shift online. Read More

Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More

It's now sinking in to many in the sector that they have probably just been through one of the most important in the history of tours and activities. Read More

TripAdvisor has agreed to acquire Bokun in a deal it claims will provide suppliers in tours and activities "with technical solutions in addition to the sector's largest distribution channel". Read More

It wasn't that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-base Read More