TripAdvisor LLC


Who holds the best hand in the battle for tours, activities and experiences?
Who holds the best hand in the battle for tours, activities and experiences?
By Joost Schreve - KimKim | December 13, 2018
Four of the biggest players - TripAdvisor, Airbnb, Booking.com and Expedia - are approaching the tours, activities and experiences category from angles that leverage their respective strengths. Here's... Read More
Opinion | Online
VIDEO: Google talks new ideas, not being creepy and the death of SEO
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
News | Distribution
VIDEO: TripAdvisor on a new social strategy and tweaking its activity stance
VIDEO: TripAdvisor on a new social strategy and tweaking its activity stance
By Linda Fox | November 16, 2018
TripAdvisor has been busy during 2018, with a combination of significant acquisition and new attempt to tackle the social-led planning phase of travel. Read More
News | Online
TripAdvisor surpasses half of hotel sales on mobile, revenue per shopper climbs again
TripAdvisor surpasses half of hotel sales on mobile, revenue per shopper climbs again
By Mitra Sorrells | November 8, 2018
TripAdvisor’s revenue grew 4% in the third quarter of 2018, to $458 million. Read More
News | Online
TripAdvisor Foursquare data partnership
Foursquare partners with TripAdvisor, wants to "make noise" in travel sector
By Mitra Sorrells | November 5, 2018
TripAdvisor is the latest travel brand to partner with Foursquare, the company that began as a social check-in app for consumers but in recent years has evolved to focus on providing location... Read More
News | Technology
An honest view from the sharp end of tours and activities
An honest view from the sharp end of tours and activities
By Kevin May | November 2, 2018
There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More
News | Distribution
Metasearch can survive and thrive (with some tweaks along the way)
Metasearch can survive and thrive (with some tweaks along the way)
By PhocusWire | October 31, 2018
We now admit to starting our theme month in October pondering how much discussion there was to be had around metasearch in travel. Read More
News | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
snapshot-travel-industry-2018-2
Bots, bottled water and search - a varied snapshot of industry issues in 2018
By Simone Puorto | October 25, 2018
Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More
Opinion | Technology
Tours and activities: the next frontier for airlines?
Tours and activities: the next frontier for airlines?
By Jill Menze | October 17, 2018
Do airlines want to enter the tours and activities game? On the list of priorities, airlines are interested in selling their core product - flights - first and foremost, says Tamas Hanyi, general... Read More
News | Distribution
Metasearch part 2 meta-book
The metasearch model, part 2: The transition to meta-book
By Mitra Sorrells | October 15, 2018
In the early days of metasearch, roughly the first decade of the 21st century, the model was strictly one of price comparison and referral.    Read More
News | Distribution
Shaken, not stirred, by a travel sector now following a familiar pattern
Shaken, not stirred, by a travel sector now following a familiar pattern
By Stephen Joyce - Rezgo | October 9, 2018
The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More
News | Technology
TripAdvisor Experiences TV campaign
TripAdvisor signals importance of tours and activities with TV ad launch
By Mitra Sorrells | October 9, 2018
TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More
News | Online
TripAdvisor's new focus on social has hurdles to overcome
TripAdvisor's new focus on social has hurdles to overcome
By Jamie Biesiada - Travel Weekly | October 1, 2018
TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More
News | Online
VIDEO: Two opposing views on Google's entry into tours and activities
VIDEO: Two opposing views on Google's entry into tours and activities
By Kevin May | September 28, 2018
Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More
News | Online