TripAdvisor LLC


An honest view from the sharp end of tours and activities
An honest view from the sharp end of tours and activities
By Kevin May | November 2, 2018
There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More
News | Distribution
Metasearch can survive and thrive (with some tweaks along the way)
Metasearch can survive and thrive (with some tweaks along the way)
By PhocusWire | October 31, 2018
We now admit to starting our theme month in October pondering how much discussion there was to be had around metasearch in travel. Read More
News | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
snapshot-travel-industry-2018-2
Bots, bottled water and search - a varied snapshot of industry issues in 2018
By Simone Puorto | October 25, 2018
Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More
Opinion | Technology
Tours and activities: the next frontier for airlines?
Tours and activities: the next frontier for airlines?
By Jill Menze | October 17, 2018
Do airlines want to enter the tours and activities game? On the list of priorities, airlines are interested in selling their core product - flights - first and foremost, says Tamas Hanyi, general... Read More
News | Distribution
Metasearch part 2 meta-book
The metasearch model, part 2: The transition to meta-book
By Mitra Sorrells | October 15, 2018
In the early days of metasearch, roughly the first decade of the 21st century, the model was strictly one of price comparison and referral.    Read More
News | Distribution
Shaken, not stirred, by a travel sector now following a familiar pattern
Shaken, not stirred, by a travel sector now following a familiar pattern
By Stephen Joyce - Rezgo | October 9, 2018
The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More
News | Technology
TripAdvisor Experiences TV campaign
TripAdvisor signals importance of tours and activities with TV ad launch
By Mitra Sorrells | October 9, 2018
TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More
News | Online
TripAdvisor's new focus on social has hurdles to overcome
TripAdvisor's new focus on social has hurdles to overcome
By Jamie Biesiada - Travel Weekly | October 1, 2018
TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More
News | Online
VIDEO: Two opposing views on Google's entry into tours and activities
VIDEO: Two opposing views on Google's entry into tours and activities
By Kevin May | September 28, 2018
Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More
News | Online
VIDEO: TripAdvisor opens up about Bokun acquisition
VIDEO: TripAdvisor opens up about Bokun acquisition
By Kevin May | September 26, 2018
Bokun customers will get a better placement in TripAdvisor listings for tours and activities, the company has admitted for the first time. Read More
News | Distribution
What does TripAdvisor's move to social and personal mean for reviews?
What does TripAdvisor's move to social and personal mean for reviews?
By Marisa Garcia | September 18, 2018
TripAdvisor has announced plans to relaunch as a "travel feed", a personalized social media mash-up that delivers to members familiar Twitter-esque, Facebook-like pages. For TripAdvisor, it is creatin Read More
News | Technology
tripadvisor plots social network
TripAdvisor plots social network, goes all-in on personalization
By Jill Menze | September 18, 2018
TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More
News | Online
Offline part 3 tours and activities
Back in the offline world, part 3: Tours and activities
By Mitra Sorrells | September 17, 2018
 2018 may be remembered as a tipping point for the digitization of the tours and activities sector within the global travel industry.  Read More
News | Technology
QOTW: Something about getting locked up
QOTW: Something about getting locked up
By PhocusWire | September 14, 2018
Quote from Brad Young, vice president, associate general counsel, at TripAdvisor, in an article on PhocusWire this week. Read More
News | Online