TripAdvisor LLC


sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
tripadvisor lindsay nelson webintravel
TripAdvisor ponders the platform’s future direction, monetization and competing with Google
By Mitra Sorrells | October 16, 2019
TripAdvisor's president of core experience took the stage at WebInTravel's conference in Singapore to discuss the brand's ideas for the years ahead. Read More
News | Online
TripAdvisor axes tickets to whale and dolphin parks
TripAdvisor axes tickets to whale and dolphin parks
By Kevin May | October 2, 2019
TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More
News | Online
Consolidation to come in technology for tours and activities
Consolidation to come in technology for tours and activities
By Douglas Quinby - Arival  | October 2, 2019
Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector. Read More
Opinion | Technology
tripadvisor new transparency report
TripAdvisor shares fake review data in new “Transparency Report”
By Mitra Sorrells | September 16, 2019
TripAdvisor has created its first "Review Transparency Report" detailing its processes and rate of fraud detection. Read More
News | Online
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
By Kevin May | September 3, 2019
The quartet will work together in a series of initiatives to educate, raise awareness and, in their words, "promote positive change." Read More
News | Online
tripadvisor free wi fi restaurants
TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts
By Mitra Sorrells | August 20, 2019
TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More
News | Technology
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
By Kevin May | August 8, 2019
Revenue increased from $376 million to $422 million over the course of the first and second quarters of 2019 but year-over-year the business is down 3% in the comparable three-month periods. Read More
News | Online
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
By Olan O’Sullivan - TrekkSoft  | August 6, 2019
Are the investments by Booking Holdings and TripAdvisor about supporting their consumer offerings rather than offering compelling solutions for operators to run their businesses? Read More
Opinion | Distribution
Suppliers, beware: A threat lurks in tours and activities distribution
Suppliers, beware: A threat lurks in tours and activities distribution
By Tao Tao - GetYourGuide  | August 1, 2019
There is a growing threat to the future of tours and activities: the loss of independence in reservation systems, thanks to acquisitions by TripAdvisor and Booking Holdings. At GetYourGuide, we don’t... Read More
Opinion | Distribution
TripAdvisor DMO advertising product
TripAdvisor launches sponsored content options for DMOs
By Mitra Sorrells | July 25, 2019
TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More
News | Online
TripAdvisor still inspires booking confidence, new study shows
TripAdvisor still inspires booking confidence, new study shows
By Jill Menze | July 16, 2019
Despite cries of fake content infiltrating reviews sites, travelers are still turning to TripAdvisor ahead of booking trips, a new study shows. Read More
News | Online
hotel-metasearch-marketing-channel-2
How metasearch became the most important marketing channel in travel
By Pablo Delgado - Mirai  | July 10, 2019
Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More
Opinion | Distribution
VIDEO: Insights and truths in online travel from Asia Pacific
VIDEO: Insights and truths in online travel from Asia Pacific
By PhocusWire | July 8, 2019
Every online travel brand or tech company makes mistakes along the way - they would be foolhardy to suggest otherwise. Read More
News | Online
booking-reviews-influence
Booking.com talks up importance of reviews in travel decisions, especially for rentals
By Linda Fox | June 14, 2019
The OTA's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about a host. Read More
News | Online