TripAdvisor LLC


Startups part 1 investors' perspective
Surveying the travel startup landscape, part 1: The investors’ perspective
By Mitra Sorrells | August 7, 2018
This month we're digging into the topic of startups, aiming to understand the challenges and opportunities from the perspective of various players in the field, beginning with insights from venture... Read More
News | Startups
Under-30 traveler survey
What under-30 travelers want when researching, booking and experiencing trips
By Mitra Sorrells | August 2, 2018
Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion.  Read More
News | Online
TripAdvisor Q2 earnings 2018
TripAdvisor’s non-hotel revenue slows but remains bright spot in Q2 earnings
By Mitra Sorrells | August 1, 2018
TripAdvisor reports non-hotel segment revenue grew 22% year-over-year – from $98 million to $120 million - a sizable increase but a deceleration from the first quarter when it posted gains of 36% over... Read More
News | Online
tripadvisor experiences refugees
TripAdvisor gives resettled refugees access to free tours and activities
By Jill Menze | July 31, 2018
TripAdvisor is extending free access to its tours and activities inventory to incoming refugees in the United States. Read More
News | Online
tripadvisor hospitality sector report
Online reputation, bookings top of mind for travel business owners
By Jill Menze | July 26, 2018
Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More
News | Online
TripAdvisor makes second investment in eatigo
TripAdvisor makes second investment in eatigo
By Linda Fox | July 16, 2018
Restaurant reservations service eatigo has received a second investment boost from TripAdvisor in pre Series C funding. Read More
News | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
mmgy portrait of american travelers
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
News | Online
OTA Insight parity tool and report
OTA Insight launches new parity tool for revenue management
By Mitra Sorrells | June 19, 2018
Hoteliers have a new tool to help them analyze and optimize distribution costs.   Read More
News | Distribution
Expedia gets super-serious about activities, plots five-fold booking jump
Expedia gets super-serious about activities, plots five-fold booking jump
By Kevin May | June 13, 2018
Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More
News | Online
tripadvisor dining influencer
Diners trust TripAdvisor over Yelp, Google for restaurant recommendations
By Jill Menze | June 12, 2018
TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More
News | Online
Booking.com SimilarWeb report
Booking.com leads in online traffic with market-customized strategies
By Mitra Sorrells | June 4, 2018
Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More
News | Distribution
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Opinion | Online
TripAdvisor airport store program grows
TripAdvisor airport store program grows
By Kevin May | May 10, 2018
Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More
News | Online