More than 250 airlines are now using Travelport’s Rich
Content and Branding merchandising tool to market branded fares and ancillaries.
The interface allows airlines to provide images, product
descriptions, branding and sales messages to travel agents in the same way they
appear on their websites - thus unifying brand image, differentiating their
products and driving better service and upselling.
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“In an era when agencies and airlines receive and send
content over multiple channels, Rich Content and Branding continues to stand
out as a highly effective means of selling and upselling products - from
branded fares and ancillaries such as paid seats to the recently introduced no
bag fares on long-haul services,” says Stephen Shurrock, Travelport’s chief
Travelport’s Rich Content and Branding tool launched in
2014, and the company says it's now serving five times as many airlines as its
Clients include British Airways, Air France/KLM, Lufthansa
and more, with Delta Air Lines, Etihad Airways, Emirates and others coming on board soon.
In The Big Chair - Gordon Wilson
“Rich Content and Branding helps TAP Air Portugal stand out
against our competitors," says Riccardo Lo Presti, vice president of sales and distribution for TAP, which has used the tool since 2015. "It has helped us improve our ability to sell more than
just a seat. Its graphics, just like you’d see on our website, drive
significant adoption of ancillaries."
In other areas of innovation, Travelport last month became the first global distribution system to obtain Level 3 status under IATA’s New Distribution Capability (NDC) initiative. The certification put it ahead of fellow distribution platforms Sabre and Amadeus.
See below for a video highlighting Travelport's Rich Content and Branding tool.
Travelport's Rich Content and Branding Tool