European online travel agency TravelRepublic has abandoned its unofficial "don't fix it if it isn't broken" mantra and revealed its first major redesign for seven years.
The independent OTA has managed to maintain its top ten position amongst bigger brands such as Expedia and Lastminute.com, while overtaking well-resourced rivals such as Opodo and Ebookers, in the intervening period, essentially with the same, basic design.
But despite visitors number now having doubled since 2007 and over one million bookings now taken each year, bosses have finally decided to roll out a new design for the site.
The new design is apparently simpler than the previous incarnation, with clearer search tools for its core product range of flights, hotels, packages, car hire and transfers.
The social aspect of the brand is now being pushed to a far greater extent that before, with Facebook and Twitter sharing tools on every product page as well as integration with the TravelRepublic Facebook fan page (see TR Facebook killer story).
Over 250,000 hotel reviews are also given a more prominent position, as well as Google Streetview tools added to product pages.